Everlast Worldwide to Launch New Logo and Icon as Part of Global Re-Branding Strategy - SNEWS

Everlast Worldwide to Launch New Logo and Icon as Part of Global Re-Branding Strategy

Everlast to Reveal New Logo, Icon, Corporate Colors and Tagline to Coincide with 2008 Brand Marketing Strategy
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NEW YORK-- Everlast® Worldwide Inc. (Nasdaq: EVST), manufacturer, marketer and licensor of sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name, today announced that it will launch a new global brand and product strategy to build on its status as a premier athletic company. Everlast Worldwide has developed new brand assets in order to create a clear and consistent brand message that will be established by licensees worldwide in every product category.

The re-branding will be launched in the third quarter of 2007, and it will include strategies within a unified marketing plan that will effectively set the goals, ambitions and future objectives to enhance Everlast's position as a premier brand. As part of this integrated marketing effort, Everlast will reveal a refreshed logotype, a new icon, corporate colors and tagline, "GREATNESS IS WITHIN," via print, out-of-home and internet advertising campaigns. Everlast will further communicate this re-branding effort in 2008 on all product packaging and communication materials worldwide.

The new brand assets are based on the ethos of strength, dedication, individuality and authenticity which collectively define Everlast's history and future. The refreshed logotype has been updated to meet the modern needs of the Everlast consumer. The new icon is clean, bold, energetic and confident. It is unique, easily recognizable and its vanishing perspective symbolizes the idea of infinity; the idea of never stopping. The composite logotype and icon together will stand as a dynamic representation of the Everlast brand ethos. The consistent use of these brand assets on a global scale will help to ensure a cohesive brand message to all Everlast consumers.

Seth Horowitz, Chairman and CEO of Everlast Worldwide Inc., said, "We are confident that our new brand strategy will elevate the Everlast name based upon the core values brought out by our brand ethos. In order to effectively communicate these principles we clearly understood the need for our consumer to connect with our brand on an emotional level and we have done extensive research to understand our target consumer's needs and wants. The broad goal of our strategy is to establish a clear vision and image for our brand on a global scale. We feel confident that our new brand guidelines accurately establish the equity and strength of our brand heritage and point to the future of Everlast as a premier fitness and active lifestyle brand."

About Everlast Worldwide Inc.

Everlast Worldwide Inc. is a leading designer, manufacturer and marketer of boxing and fitness related sporting goods equipment under the well-recognized Everlast brand name and a worldwide licensor of the Everlast brand for apparel, footwear, sporting goods equipment and other active lifestyle products and accessories. Since 1910, Everlast has been the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries. In order to capitalize on the rich heritage and authenticity of the Everlast brand, the company has extended the Everlast brand outside of the boxing ring into complementary product categories. Our strategy is to continue to leverage the unique qualities represented by the Everlast brand--Strength, Dedication, Individuality and Authenticity -- to become a leading global athletic brand and a necessary part of the lives of consumers who train, compete and live an active lifestyle.

Statements made in this Press Release that state the intentions, beliefs, expectations or predictions of Everlast Worldwide, Inc. and its management for the future are forward-looking statements. It is important to note that actual results could differ materially from those projected in such forward-looking statements. Information concerning factors that could cause actual results to differ materially from those in forward-looking statements is contained from time to time in filings of Everlast Worldwide with the U.S. Securities and Exchange Commission, including the annual report on Form 10-K under the heading "Risk Factors." Copies of these filings may be obtained by contacting Everlast Worldwide or the SEC.

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