Europa Now Distributing H2O Overdrive™ High-Performance Beverage

Innovative Health Solutions announces the launch of the newest innovation in sports hydration based on the latest hydration research – H2O Overdrive™

PARK CITY, Utah – March 4, 2009 – Innovative Health Solutions™, LLC (IHS) today announced it is shipping H2O Overdrive™, one of the most comprehensive and nutritionally balanced high-performance sports hydration beverages for use before, during and after any physical activity. H2O Overdrive has partnered with Europa Sports Products (Europa), a leading health foods and products distributor, to deliver the beverage to health food stores and specialty retailers.

Top nutritional retailers have decided to sell H2O Overdrive, because according to IHS it is one of the most comprehensive and nutritionally balanced high-performance sports hydration drinks on the market. Based on more than five years of research and development, H2O Overdrive is a precise ratio of carbohydrates, protein, essential vitamins, minerals, amino acids and other vital nutrients formulated to drive hydration at the cellular level. It is a sports energy drink that supports
• Glycogen resynthesis
• Energy production
• Muscle function and stamina, as well as
• Protein synthesis for muscle recovery

At a time when weight gain, obesity and diabetes are each at record highs and consumers are looking for healthier alternatives to high-sugar beverages, IHS feels H2O Overdrive delivers a viable alternative. Its unique formula contains only three grams of sugar– less than 1/10 the sugar found in most well-recognized drinks sold in the sports hydration category.

Europa is distributing H2O Overdrive out of each of its six distribution centers in Charlotte, N.C., Mesquite, Texas, Strongsville, Ohio, Fresno, Calif., Orlando, Fla. and Windsor, Conn. Europa supplies more than 14,000 gyms, health food stores, specialty retailers across the United States including U.S. military post exchanges. H2O Overdrive will be featured at Europa's booth at the Natural Products Expo West, March 6-8 at the Anaheim Convention Center in Anaheim, Calif.

H2O Overdrive is packaged in 20 oz. single serving, re-sealable bottles with a suggested retail price of $3.29 per bottle and is currently available in the following flavors:
• Lychee-Lemon Rush
• Tangy Tangerine Freeze
• Jostaberry

“I have been developing nutritional products for some of the best known and well-respected companies in the industry for more than 20 years,” says Terry Giles, IHS co-founder and the developer of H2O Overdrive. “This makes me confident and proud to say that the future of hydration is here with H2O Overdrive. The formulation is a precise balance of protein, carbs, a balanced spectrum of electrolytes combined with specific amino acids and essential vitamins, minerals and other vital nutrients each with a specific purpose to target a specific physiological response.

“The end result is a beverage that truly hydrates your body at the cellular level, promotes recovery and stamina and actually quenches your thirst. As a competitive martial artist, powerlifter, armwrestler, bodybuilder, professional race car driver and certified nutrition specialist, I know that athletes in every sport need a product with the right combination of protein and carbs, as well as other essential nutrients and electrolytes to maximize their physical and mental performance. We're excited for consumers to use this beverage and let the oral hydration science behind it help them achieve their athletic goals and leave their competition in the dust.”

Eric Schlopy, U.S. alpine skier and Giant Slalom champion, is one of several dozen Athlete Ambassadors for H2O Overdrive. According to Schlopy, the beverage helps him maximize his workouts without overloading on sugar.

“In 18 years as a professional athlete I've never come across a more complete, effective and dynamic sports hydration drink,” Schlopy said. “I used to have to cut and paste protein bars, sports drinks and various supplements to get even close to the same benefits I get from H2O Overdrive. And the best part, it tastes fantastic and smooth going down.”

H2O Overdrive Science and Ingredients
H2O Overdrive contains a three-to-one ratio of specific carbohydrates to a high-quality protein substrate, formulated with a balanced electrolyte matrix, specific amino acids, essential vitamins and minerals as well as a few other key nutritional ingredients promotes hydration/rehydration at the cellular level. This allow H2O Overdrive to stimulate nutrient uptake within the cell, promoting and supporting energy, muscle function, stamina and recovery by triggering specific physiological responses.

Recent studies have shown that protein-carbohydrate electrolyte sports beverages improve performance better than carbohydrate-electrolyte sports beverages or water alone. Additionally, the caffeine equivalent to “one cup of coffee” in H2O Overdrive helps active bodies use stored energy before muscle protein to prolong endurance. It also enhances blood vessel widening (dilation) for increased nutrient transport and increased cognitive response; or in other words, it helps enhance protein absorption and increases brain function.

About H2O Overdrive
H2O Overdrive is a high-performance sports beverage that hydrates and energizes athletes at the cellular level with a precise protein-to-carbohydrate ratio and a unique blend of essential minerals, electrolytes, amino acids and vitamins. Its formula helps athletes' bodies and minds prepare for (and recover from) strenuous workouts, improving overall muscle and athletic performance. For more information visit


H2O Overdrive and Innovative Health Solutions are trademarks of Innovative Health Solutions, LLC. All other trademarks are property of their respective owners.

Media Contacts:
Jon Bacon, SOAR Communications, 801.523.3730(w)/801.660.7820(c),,
Chip Smith, SOAR Communications, 801.523.3730(w)/801.597.7515(c), or
David Politis, SOAR Communications, 801.523.3730(w)/801.556.8184(c),


Innovative Health Solutions is Now Shipping H2O Overdrive™

PARK CITY, Utah – March 4, 2009 – Innovative Health Solutions™, LLC (IHS) today announced it is shipping H2O Overdrive™, one of the most comprehensive and nutritionally balanced high-performance sports hydration beverages for use before, during and after any physical more

Top U.S. Athletes Are Signing On to Use and Endorse H2O Overdrive

PARK CITY, Utah – March 16, 2009 – Innovative Health Solutions™, LLC (IHS) today announced the signing of more than 30 well-known, respected and accomplished professional athletes as part of its Athlete Ambassadors program. About the Athlete Ambassador ProgramSome of the more

Registration for 2008 Health+Fitness Business Expo Now Available

Inaugural “State of the Industry” luncheon and newly structured sports fitness seminars bring tightened focus to the leading retail fitness industry business-to-business trade event SAN JUAN CAPISTRANO, Calif. - May 7, 2008 - Health+Fitness Business Expo & Conference (HFB), a more

XYIENCE Adds Energy Shot to Beverage Lineup

LAS VEGAS, NEV. -- XYIENCE ®, the makers of Xenergy, the official energy drink of the Ultimate Fighting Championship® (UFC®), announces the addition of the X Energy Shot, or X Shot, as a complement to its Xenergy beverage line. Like the 16-ounce Xenergy drink, the 3-ounce shot more


Pat’s Backcountry Beverages Announces New Distribution to REI

WHEAT RIDGE, Colo. – August 11, 2014 – Pat’s Backcountry Beverages, the leaders in environmentally-responsible craft brew and natural soda concentrates, announces that its Carbonator Bottle Starter Kit and all-natural, pure cane sodas are now available at 27 REI retail locations more

Buyer Registration Now Available for Health+Fitness Business Expo

News Brief Buyer Registration Now Available for Health+Fitness Business Expo SAN JUAN CAPISTRANO, Calif. – April , 2011 – Today, registration for the retail fitness industry’s premier tradeshow event, the Health+Fitness Business Expo (HFB), is open to all qualified buyers. The more

H2O Audio Unveils New Brand Identity

SAN DIEGO, Calif. (August 2, 2012) – To showcase and highlight the versatility of H20 Audio products across a broad range of markets, the company today annouced the launch of a new brand identity, X-1 Powered by H2O Audio. Proudly introducing a new name, logo and product more

NRI Distribution - Vancouver Now Open

NRI Distribution Inc., long-standing 3PL specialists in the action sports, outdoor and lifestyle industries, have expanded into Greater Vancouver! The facility is now open and shipping on behalf of all our clients. Daycare coming soon!Jamie Meegan - 12 year NRI veteran and former more

SKORA Unveils BASE and FORM High-Performance Running Shoes

Portland, OR– Focused on crafting the best running shoe ever, SKORA rolls out the revolutionary BASEand FORM zero-drop performance running shoes in early 2012.SKORA builds each shoe on their custom R01 platform including the anatomically correct REALFIT™ last. Designed to fit more