Etixx – Quick-Step Pro Cycling Celebrates Victories with Special Edition Rudy Project Sunglasses

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FOR IMMEDIATE RELEASE

TralyxSpecialEdition

Denver, CO – After a triumphant stage win and an unheard of DUAL Most Aggressive Rider award on a single stage, the Etixx – Quick-Step Pro CyclingTeam has teamed up with legendary cycling eyewear crafters Rudy Project to launch two new special edition glasses celebrating their achievement at the 2016 Tour de France. First debuted by the riders in early July, the Special Edition Tralyx performance and Spinhawk casual models are now available for anyone looking to perform like the pros.

Cycling: 103th Tour de France 2016 / Stage 2 Podium / Julian ALAPHILIPPE (FRA) Best White Young Jersey / Celebration / Saint-Lo - Cherbourg-En-Cotentin 133m (183Km)/ TDF / © Tim De Waele

Cycling: 103th Tour de France 2016 / Stage 2 Podium / Julian ALAPHILIPPE (FRA) Best White Young Jersey / Celebration / Saint-Lo - Cherbourg-En-Cotentin 133m (183Km)/ TDF / © Tim De Waele

The award-winning Tralyx has been continually praised by the Etixx – Quick-Step riders, who were the first to debut the limited edition color scheme at this year’s Tour de France. In addition to the striking blue and yellow combination, this sunglass comes standard with the brand new Tralyx XL lens. Featuring a longer lens profile and additional ventilation along the bottom edge, the Tralyx XL is ideal for larger faces and those looking for more coverage.

This year’s Tour de France has already called for several podium celebrations honoring Etixx – Quick-Step, where riders like Julian Alaphilippe have worn the all new Special Edition Spinhawk. As Rudy Project’s top-selling casual sunglass, the Spinhawk was the ideal model to redesign for with Etixx – Quick-Step’s signature graphics. Featuring a sturdy crystal frame, and unique Multilaser™ Orange lenses, these shades turn heads while boasting comfort and clarity.

The team has already proven their dominance in the 2016 Tour, especially with the unforgettable performance of Alaphilippe and Tony Martin in Stage 16. The duo spent 170 kilometers in front of the peloton and at one point extended their lead to six minutes, earning both riders the Most Aggressive award, a first in the long standing history of the Tour de France.

Kittel_Bettini

Currently, Dan Martin sits in a Top 10 position for the Yellow (Leader) Jersey, while sprinter Marcel Kittel holds tight to 3rd in the race for the Green (Points) Jersey. The 2016 Tour de France will conclude on July 24th.

The Special Edition Etixx – Quick-Step
Tralyx and Spinhawk are available now on
e-rudy.com

About Rudy Project

SpinhawkSpecialEdition

Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 5-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com

Media Contacts:

Devin Johnson - djohnson@gorace.pro
Riley Lantz – rlantz@gorace.pro

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