Electric Bike Shortage - Mad Jack Outdoor Brings Brandless E-Bike to the Market

Rookie eCommerce marketplace partners with OEM (Original Equipment Manufacturer) of E-Bikes to help steady supply chain for growing customer base
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Homewood, Calif. (September 29th, 2020) — Today, Mad Jack Outdoor (www.madjackoutdoor.com) announced their entry into the E-Bike sector. ‘We saw an opportunity, said Ricardo Collison, Mad Jack Outdoor, Co-Founder, ‘Like many bike retailers this year, our sales were off the chart, however, being a ‘rookie’ we are further down the line for fulfillment. The no brainer solution to keep our customer base happy and meet demand was to produce our own line of best electric bikes:’

  1. Folding electric bikes
  2. City electric bikes
  3. Mountain electric bikes
  4. Cargo electric bikes

‘By layering in the ‘Brandless’ approach, we are able to pass the savings on to our customers’, explains Kristin Mehiel, Co-Founder at Mad Jack Outdoor, ‘We are manufacturing with a veteran facility that produces E-Bikes for the bigger cycling brands on the market. By going ‘Brandless’, we save on manufacturing costs — by literally avoiding slapping our label on the E-Bike — We can pass hundreds of dollars of savings on to our customer, while steadying our supply chain.’

Mad Jack Outdoor is a first-of-its-kind online marketplace in the outdoor space.

Utilizing a three-pronged approach, this marketplace model enables new brands to reach customers outside of the traditional, slow-to-adopt channels by advertising on behalf of the brand. Mad Jack Outdoor's main objective is to get the brand's product in front of as many people as possible. Mad Jack Outdoor is a true manufacturer’s marketplace, not just an eCommerce website. It allows brand manufactures to list their products and have control of product pricing across multiple advertising platforms through one marketplace. Simultaneously, the marketplace works with independent specialty brick-and-mortar retailers helping them sell more effectively online while giving shoppers the opportunity to access the entire product catalogs of veteran brands.

“Mad Jack Outdoor is many things, but status quo is not one of them” said Michele Colison, Co-Founder of Mad Jack Outdoor. “We are all about innovation, if our customers have a need for a product, we are not going to wait in line, we are going to solve the problem and meet the needs of customers head on. We are all about challenging the status quo and creating something new, something better, a marketplace that adds value for brands, retailers and customers, an outdoorsy marketplace for us all. We offer the most innovative gear on the market, next to world class brands, direct from manufacturers and partner retail stores in one unique online marketplace. We are outdoorsy"

To learn more, visit www.madjackoutdoor.com

View the E-Bike collection at https://madjackoutdoor.com/pages/the-best-electric-bikes

PR Contact
Kristin Mehiel
Co-Founder of Mad Jack Outdoor
kristin@madjacksnowsports.com
805-801-3588

About Mad Jack Outdoor

At Mad Jack Outdoor we bring the most innovative gear on the market, next to world class brands, alongside collaborative retailers — Curated in one unique online marketplace. We source outdoor gear from new companies and entrepreneurs who are pushing the innovation envelope in the outdoor industry. In tandem we work with proven brands, the outdoor industry veterans if you will, to hand select the best of the best of outdoor gear. The final piece of the puzzle is we partner with independent specialty brick-and-mortar retailers helping them sell more effectively online while giving shoppers the opportunity to access the entire product catalogs of veteran brands. The end result is an outdoor marketplace with the best outdoor gear selection to keep you outdoorsy!

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