Electra Bicycles Hires Stanwood & Partners

VISTA, CA. -- (May 16, 2006) – Electra Bicycle Company has hired Stanwood & Partner Public Relations to handle all aspects of consumer and trade PR for their award-winning cruisers, Townies and accessories.
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FOR IMMEDIATE RELEASE
Contact: Carson Stanwood
Stanwood & Partners PR
307.733.1514
stanwood@wyoming.com

ELECTRA HIRES STANWOOD & PARTNERS PUBLIC RELATIONS

VISTA, CA. -- (May 16, 2006) – Electra Bicycle Company has hired Stanwood & Partners Public Relations to handle all aspects of consumer and trade PR for their award-winning cruisers, Townies and accessories.

Prior to Stanwood & Partners, all Electra marketing, including PR was managed by Barbara Mizuno, who is leaving Electra next month to start a new marketing consulting company. Under her direction, Electra experienced a phenomenal growth in visibility. Mizuno's consumer ad campaign featuring Electra owners Jeano Erforth and Benno Baenziger, introduced the Electra Townie and its Flat Foot Technology™ design”.

Jackson Hole, WY-based Stanwood & Partners is a full-service PR firm with extensive experience in the bike industry and with the mainstream media. They have an in-house event company, as well as satellite offices in San Francisco and Boston. A full client list is on their web site: www.stanwoodpr.com.

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