Elan Sports USA Names Jeff Mechura as New President/CEO

Industry veteran leads legacy brand in the U.S.
Publish date:

Lebanon, N.H. (Feb. 19, 2019) – Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the appointment of Jeff Mechura as the new President/CEO of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately.

Jeff Mechura

Jeff Mechura

Mechura joined Elan in 2016 to oversee global product development and marketing, following a nearly 20-year tenure at K2 Sports holding various management and director roles. Most recently at Elan, Mechura was responsible for an extensive rebranding effort

and a key factor in the formation of the Elan Sports USA subsidiary in April 2018.

“Since arriving at Elan two and half years ago, Jeff has set a new pace for the Elan brand, helping the company to reach record heights in 2018,” says Elan’s Director of Winterports Division, Leon Korosec. “His professionalism and personality is reflected in his work; celebrating the sport of skiing, creating a positive work culture and leading the direction of award-winning product.”

In his new position, Mechura is focused on the growth and expansion of Elan in the USA.

“I am honored by the opportunity to work with a great team in continuing and expanding Elan Skis’ legacy in the USA”, said Mechura. “After working with the company both domestically and abroad in Slovenia at HQ, I am looking forward to guiding the strategic initiatives, including new and exciting product launches, retailer support programs and innovative marketing campaigns to help make Elan best in class at every level.”

Mechura will oversee the Elan Sports USA office in Lebanon, N.H., and work directly with the Elan headquarters in Begunje, Slovenia.

About Elan

Elan is a dedicated ski manufacturer in the Slovenian Alps with more than 70 years of experience building the best skis in the world for friends and families who live the skiing lifestyle and are all about good times in the mountains. Earning praise year after year in test results and design awards, the innovative product manufactured is a reflection of the brand’s heritage and dedication to not just building skis, but building BETTER skis to produce lifetime experiences in the mountains. For more information, please visit: https://www.elanskis.com/en/ or contact mj.carroll@elan.si.