Elan Sports USA Expands In-House Team and Appoints New Colorado Sales Reps

Newly formed subsidiary charges into winter with robust team.
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Lebanon, N.H. (Oct. 9, 2018) – Elan Sports USA, an independent subsidiary of Slovenian-based Elan Skis, heads into the 2018/19 winter season with a several new hires and positions focused on representing the brand in the US market. The recent formation of Elan USA in April 2018 combined with Elan Skis’ global growth and strategic vision has created opportunity to infuse new talent and skillsets.

“We are building out a solid team with the resources to support growth and expansion,” says Elan USA President Gary Fleming. “The new hires represent our conviction on where the brand and key products like the Ripsticks are headed in our market.”

Internally, the Elan USA office in Lebanon, N.H. welcomes Ben Fresco as the new marketing coordinator and Julian Jawaroski to the customer service team, while Jason Stadler has been named director of sales operations. All positions are geared towards bolstering the brand’s commitment to providing the highest level of service and customer engagement for retailers and customers alike.

Marc Lee

Marc Lee

In Colorado, Elan USA has appointed Marc Lee and Rob Ruhl from Marc Lee & Associates to represent Elan in Colorado, New Mexico and Eastern Wyoming. Lee comes with multiple decades of experience in the ski industry across all categories of product and business channels from ski rental to retail to buying.

“I’m extremely excited and honored to be joining the Elan team at this time,” says Lee. “Elan has quietly been building some of the most innovative technology in the ski business for a long time. We wouldn’t be where we are now without shape skis, cap ski construction and now the next evolution of rocker and camber technology without innovation from Elan. I believe they have assembled the right team of people to let the industry and consumer see and ski for themselves just how good this brand really is.”

Business Contact: Marc Lee: mslash2@me.com

About Elan

Elan is a dedicated ski manufacturer in the Slovenian Alps with more than 70 years of experience building the best skis in the world for friends and families who live the skiing lifestyle and are all about good times in the mountains. Earning praise year after year in test results and design awards, the innovative product manufactured is a reflection of the brand’s heritage and dedication to not just building skis, but building BETTER skis to produce lifetime experiences in the mountains. For more information, please visit: https://www.elanskis.com/en/ or contact mj.carroll@elan.si.

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