Fischer to lend resources in hertiage headwear brand's national growth
Fischer Skis US LLC announced today they will assume distributorship of fellow Austrian brand, Eisbär, the beloved headwear maker and winter sports staple. “We’re thrilled to pair with Eisbär,” described newly-named Eisbär U.S. Brand Manager, Kathryn Leach. “As a heritage brand in the headwear space with deep ties to skiing, it’s a perfect compliment to the work being done at Fischer Skis US LLC.”
Fischer recently opened a Salt Lake City showroom to add western support to their longstanding New Hampshire headquarters. Eisbär will retain its current rep force. “Taking Eisbär under our umbrella is an easy step for Fischer,” described Fischer Skis US president, Ryan Leach. “This is a culturally aligned brand with a great product and that’s a winning combination.”
Eisbär will look to Olympic teams wearing their product for a marketing boost during this season as well as fashion forward designs that reach outside of skiing to garner new customers.
For more on the brand log onto, www.myeisbaer.com/en