Effort Inc. announces addition of key paddle-sports vendor, Astral Buo

Effort, Inc. and principal Spencer Cooke has entered into a key strategic partnership with Outdoor Sports Marketing to increase the sales, service, and promotion of Astral Buoyancy.
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Asheville, NC -Effort, Inc. and principal Spencer Cooke has entered into a key strategic partnership with Outdoor Sports Marketing to increase the sales, service, and promotion of Astral Buoyancy in the southeastern paddle-sports market. Effort will continue to provide the highest level of support for current customers adding Astral to its already strong portfolio including Immersion Research and Shred Ready.

Concerning the new partnership Spencer Cooke states, "It has simply been a pleasure to be affiliated with OSM and Astral over the past few years. The fact that I get to work closer with these two brands, for which I already have loads of respect and enthusiasm, brings both challenge and excitement to my life and work. My hope and intention is that our strengthened partnership adds an element of service that our customers will greatly value."

The support from customers and existing vendor partners has been extraordinarily well received.

“Nantahala Outdoor Center has a long standing relationship with Effort Inc. that has been highly beneficial and we are very pleased to be working with Spencer Cooke as our Astral rep. There is no one more responsive, knowledgeable, and in tune with the paddle-sports industry in the southeast than Spencer and we look forward to growing the Astral brand,” says Rob Singer, NOC hard-goods buyer.

"Spencer is to Astral as Tiger is to War Eagle. They are one and the same and it only makes sense if you are from Alabama. Mash Potatoes and Gravy, Marie. Spencer is a green man in a sea of orange," colorfully suggested Kerby Worley, NOC mail-order lead.

“Spencer and Shred Ready have been working together since 2000. In that time he has significantly increased sales and been one of our top sales reps. He goes the extra mile for the brands he represents, and I am sure he will do a great job for OSM representing Astral in the Southeast.” - Tom Sherburne, Shred Ready

"I am extremely excited about the brand synergy that will occur in this new relationship. This will pivot our focus towards our core B to B enterprises that will in turn bring about a profound value added proposition to all stakeholders. It's win-win-win" - John Weld, Immersion Research

About Effort Inc:

Effort Inc. began in 2005 as a sales and multimedia company, specializing in video production, photography, and sales representation. With 15 years of experience as a sales rep, Spencer Cooke has earned an excellent reputation servicing the outdoor industry through sales assistance, product education, and customer relationships with a particular focus in paddle-sports. Spencer’s services extend into broader markets as needed, particularly in the multimedia arena. Effort’s goal is to work with people who are passionate about what they are doing and to offer custom, quality services that strengthen businesses mutually. http://Effort.tv

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