Ed Kiniry, Outdoor Industry Leader, is New VTOF CEO

Vermont Organic Fiber Company has hired entrepreneur Ed Kiniry as CEO to drive the growth of the company’s O-Wool® brand. Matthew Mole will continue as VTOF president, responsible for materials sourcing and developing new products.
Author:
Updated:
Original:

Middlebury, VT – Vermont Organic Fiber Company (VTOF), the nation's leading manufacturer of fabrics, blankets, and hand knitting yarn made with certified organic wool, has hired veteran outdoor industry entrepreneur Edward (“Ed”) Kiniry as CEO December 1, 2008. Kiniry will be responsible for driving the growth of the company's popular O-Wool® brand of products made with wool grown and certified to the U.S. Department of Agriculture's organic standard. Formerly, he was president of Winterquest, LLC, the parent company of Tubbs and Atlas snowshoes, selling the company to K2 Inc. in 2003. Kiniry is credited with the re-invention of snowshoeing as a $100 million worldwide market.

Matthew Mole will continue as VTOF founder and president, responsible for materials sourcing and developing new products.

Kiniry, an avid outdoorsman and long-time fan of wool, was attracted to VTOF's commitment to providing high quality organic wool products as well as the company's sustainability mission.

“By making organic wool products, VTOF has taken nature's best fiber and applied sustainable practices and processes to make it that much better,” said Kiniry. “Whether for wearing, wrapping up in after a long day in the outdoors, or knitting, organic wool is the fiber of choice.”

He was also intrigued by the opportunity to drive the inclusion of organic wool as part of the dramatic growth of the multi-billion organic fiber industry, currently dominated by organic cotton.

“When we reintroduced snowshoeing to the American market it was at the height of the hiking boom. Interest in fitness, the outdoors, and a healthier life style were all evident,” notes Kiniry. “Today, providing products made from organic wool produced in a healthy, humane, and sustainable fashion once again gives the market what is being demanded by today's more conscious consumer.”

Immediately prior to joining VTOF, Kiniry was a board member of the Vermont Sustainable Jobs Fund (appointed by the Governor in 2007). The Fund provides seed funding and technical assistance for economic sectors exemplifying the best practices of sustainable development including renewable energy, forestry and forest products, solid waste and pollution abatement, sustainable agriculture and environmental technology.

Kiniry also worked with several Fortune 500 companies. He was president of a regional business brokerage company, vice-president of international operations at Allied Van Lines, and held several operating positions with Wilson Sporting Goods. He has an MBA from Loyola University in Chicago, IL, and a B.A. in economics from the University of Vermont.

Related

Organic O~Wool Used by Sustainable Fashion Designers for Fall '09

Middlebury, VT – O~Wool ® organic wool fabrics from Vermont Organic Fiber Company (VTOF) are the Fall/Winter ‘09 fabrics of choice for leading sustainable fashion designers for both adults and children in the U.S., Canada, and Europe including Bodkin, Deborah Lindquist, ...read more

First Washable Wool Fabrics Made with Organic Wool Intro'd at OR

Vermont Organic Fiber Company (VTOF), the nation's leading organic wool provider, will introduce “O-Wool® Washable,” the nation's first washable wool fabrics made with organic wool grown and certified to the U.S. Department of Agriculture's (USDA) organic standard, at the ...read more

O-Wool popular with U.S., International Designers

Middlebury, VT – Cutting-edge U.S. and European designers who emphasize sustainable fashion are increasingly choosing O~Wool ® fabrics made with organic wool by Vermont Organic Fiber Company (VTOF). VTOF is the nation's leading provider of Merino wool fabrics made with wool ...read more

Organic Wool Fabric in “Project OR” People's Choice Design

Stylish, lightweight, yet warm leggings made with Vermont Organic Fiber Company (VTOF)'s new “O-Wool® Washable fabrics,” were a key element of Outdoor Retailer's (OR) “Project OR” People's Choice-winning design at the show in Salt Lake City, UT which ran January 22-25, ...read more

Greensource CEO Addresses Sustainable Apparel at Seattle Forum Oct. 20

For Immediate ReleaseSandra Marquardt, 301-592-0077October 15, 2009 smarquardt@onthemarkpr.com Seattle, WA – David Basson, CEO of Greensource Organic Clothing Co. (“Greensource”) - the ninth largest designer and manufacturer of organic cotton apparel in the world - will ...read more

Outdoor Industry Leader McNett Taps Travis Huisman for CEO

Bellingham, WA (August 27, 2012) -- McNett®, the leader in quality, innovative outdoor products, named Travis Huisman to the post of Chief Executive Officer, effective July 1. Huisman, who joined McNett's executive team in 2009, replaces Gary Cruikshank, who assumed the role of ...read more

Grassroots Outdoor Alliance Names New Board Member; Ed McAlister

Asheville, NC- The Grassroots Outdoor Alliance, the leader in independent outdoor retail, has named Ed McAlister to the Board of Directors. McAlister is the owner of River Sports Outfitters based in Knoxville, TN. River Sports has a been a member of Grassroots since 2004, and he ...read more

Global Organic Cotton Market Hits $3.2 Billion in 2008, New Organic Ex

Lubbock, TX. March 31, 2009 - Global retail sales of organic cotton apparel and home textile products reached an estimated $3.2 billion in 2008, according to the Organic Cotton Market Report 2007-2008 released by the non-profit organization Organic Exchange today. This represents ...read more

Greensource Wins Apparel Sustainability Award, Is Ranked World’s

Sandra Marquardt, 301-592-0077smarquardt@onthemarkpr.com Seattle, WA – Seattle-based apparel designer and manufacturer Greensource was named a “Sustainability All-Star” March 24, 2009, by Apparel magazine a leading publication for global apparel executives. Company ...read more