Easton Mountain Products Welcomes Outdoor Industry Veteran

New product line manager brings background in product development and R&D
Author:
Updated:
Original:

— Easton Mountain Produtcts, a leader in precision-built outdoor equipment, is pleased to announce the addition of John Bercaw to the Easton team. As product manager, Bercaw will be an integral part of product development and will oversee snowshoe, tent and trekking pole product lines.

Armed with a Masters Degree in Exercise Physiology, Bercaw transitioned into the outdoor industry, working as head of research and development then line director at Black Diamond Equipment. He then moved to Chums and Beyond Coastal where he spent five years in product development and marketing.

An east coast native, John grew up exploring the Potomac’s Mather Gorge and Shenedoah National Park outside of Washington D.C., where he discovered climbing.

“I’m looking forward to working with the good people at Easton Mountain Products,” says John. “I hope to lend my support and expertise to this innovative team.”

“We’re pleased to have John’s experience and leadership behind our products,” says Easton Marketing Coordinator Rich Packer. “Our product development team is an exciting place to be, and we know he’ll keep the momentum going.”

Easton Mountain Products, a leader in precision-built outdoor equipment since 1922, is dedicated to engineering the very best in technical outdoor gear for the serious user. At the core is Easton's proprietary manufacturing of high-strength lightweight aluminum and carbon fiber tubing. Decades of experience and dedication to quality Easton Mountain Products delivers dependable mountaineering, trekking, and winter products to help you Go Farther™

Easton is committed to our long-standing environmental responsibility policy. 100% of Easton Mountain Sports production energy is offset with renewable wind-power energy. Easton incorporates unmatched technology to decrease the environmental impact of our product and processes through renewable resources and recyclable materials.

www.EastonMountainProducts.com

www.facebook.com/EastonMntProducts

www.twitter.com/EastonMntProducts

Related

EASTON TECHNICAL PRODUCTS ANNOUNCES NEW PRESIDENT

Greg Easton, President of Jas. D. Easton, announced today that Shane Michelli has been hired by Easton Technical Products and will start as President in mid October.Easton Technical Products, and subsidiaries including Easton Mountain Products, is an industry leader in premium ...read more

Easton Appoints New Marketing Director and New Sales Director

Easton Technical Products, a leader in precision-built outdoor equipment, is pleased to announce the addition of Corby Fisher and Michael Bellick. Fisher is the new Director of Marketing and Bellick is the new Director of Sales.Corby Fisher is the former President & CEO of ...read more

Ibex Hires Outdoor Industry Veteran Ken Stone as Production Director

WHITE RIVER JUNCTION, VT (Aug. 9, 2012) — Ibex Outdoor Clothing, manufacturer of technical merino wool apparel and accessories of the highest quality, adds a key new player to its management team. Effective immediately, outdoor industry veteran Ken Stone will head the Ibex ...read more

Easton’s Si2 tent honored at 2013 Utah Innovation Awards

Salt Lake City, UT—April 23, 2013 –AsEaston Mountain Products continues on its proven path of next-generation product development, it has again earned significant recognition at the 2013 Utah Innovation Awards this month. A selection committee comprised of approximately 70 ...read more

Easton Kilo 3P Tent Earns Outside Magazine Gear of the Year

Easton Mountain Products is pleased to announce the recognition of the Kilo 3P tent by Outside Magazine with a Gear of the Year Award. Announced in Spring Buyers Guide 2012, the three-person, three-pound, three-season tent has been touted as lightweight, sturdy and roomy. The ...read more

Lowercase Designs Welcomes Outdoor Industry Veteran

lowercase designs, llc, announced the addition of outdoor industry veteran, Alexei “Lyosha” Tcherepanov, as a partner, in the SF based design and innovation consultancy. “We are very excited that Alexei, has joined our team,” said co-founder and creative director, Tae Kim. ...read more

Easton Athletes Earn Top Honors at 2012 Snowshoe Championships

Salt Lake City, Utah—March 1, 2012— Easton Mountain Products is pleased to announce a successful weekend for several athlete ambassadors at the 12th Annual United States Dion National Snowshoe Championships in Frisco, Colorado. Fresh snow made for soft conditions for racers. ...read more

Gregory Mountain Products Hires Rebecca Larsen as Product Line Manager

Gregory Mountain Products, the industry leader in backpacks and adventure travel gear, announces the hiring of Rebecca Larsen as Product Line Manager. In her new position at Gregory, Larsen will collaborate with the product development, sales and marketing teams to support the ...read more

Gregory Mountain Products Welcomes New Hire Andy Yorkin

SALT LAKE CITY, Utah — Gregory Mountain Products, known as the outdoor industry leader in backpack fit, comfort and technology, welcomes Andy Yorkin to its North American management team. Effective immediately, Yorkin will serve as Marketing Manager alongside John Pieper, ...read more