Eastern Mountain Sports Launches mntnLIFE.com, Inspiring Growth in Onl

Committed to providing easy connectivity for online outdoor enthusiasts, Eastern Mountain Sports, one of the nation’s largest outdoor retailers, today announced the launch of its new outdoor community website mntnLIFE.com (www.mntnlife.com).
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EASTERN MOUNTAIN SPORTS LAUNCHES MNTNLIFE.COM, INSPIRING GROWTH IN ONLINE OUTDOOR COMMUNITY

Likeminded Consumers Passionate about the Outdoors Share Favorite Trails, Tips and Organize Excursions
PETERBOROUGH, N.H. (August 20, 2008) – Committed to providing easy connectivity for online outdoor enthusiasts, Eastern Mountain Sports, one of the nation's largest outdoor retailers, today announced the launch of its new outdoor community website mntnLIFE.com (www.mntnlife.com), where likeminded consumers can access free trail data, share tips about their favorite destinations, and plan same-day trips. Content for the website is driven by professional Eastern Mountain Sports Guides and members of the mntnLIFE.com community. The site will highlight popular destinations for hiking, mountain biking, climbing, kayaking, canoeing, surfing, kiting, snowshoeing, cross-country and backcountry skiing.

“Our goal with mntnLIFE.com is to create an online community where outdoor athletes can find exciting new places to play and share their favorite places with others,” said Scott Barrett, Eastern Mountain Sports Chief Marketing Officer. “The live content changes on a daily basis, reflecting the passion and expertise of our Eastern Mountain Sports Guides, our customers, and other mntnLIFE.com members whose personal tips and insights can help athletes of all ability levels to have more fun outside. MntnLIFE.com is the essential resource for spontaneous or planned outdoor pursuits with the added benefit of an energetic online community to call home.”

mntnLIFE.com offers a unique combination of community, free content, and a vast database of land trails and water sport routes. Membership to the site is completely free, and if visitors register and maintain a user profile on mntnLIFE.com, they are able to save and download GPS data, edit any trail found on the site, organize group excursions, post to an open forum, find local events, and search for other members within the site.

“Whether a community member is looking for a new trail to climb, someone to climb with, or what they need to know to select the right gear, mntnLIFE.com is bringing outdoor athletes together to better enable their adventures,” added Barrett.

Visitors to the site will be able to make purchases for their next outdoor adventure by linking to the ems.com site for gear, apparel and accessories. For additional information, visit the mntnLIFE.com Website: www.mntnlife.com.


About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 66 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. Eastern Mountain Sports product and technology is tested by its product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing, Kayaking and Ski Schools. More information is available at www.ems.com.



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