e.dye® Waterless Color System™ Expands Management Team

Simon Thayil Named Color Director
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Portland, OR - February 20, 2018 

Simon Thayil

Simon Thayil

Portland, Oregon (February 14, 2018) e.dye® Waterless Color System™ Expands Management Team.

The e.dye® Waterless Color System™ uses a proven process known as solution dyeing. By adding the color before the polymer is extruded, the color is inside the yarn. Since the color is inside the yard in contrast to outside the yarn with traditional water-dye process, the color is permanent. The colors won’t fade or bleed on adjacent colors.

Michael Murphy, global sales & marketing director, e-dye Waterless Color Systemhas announced Simon Thayil will join the company as color director.

“Simon has a clear vision for the future of color management - away from the current insanity of visual color matching and into a future based on data,” says Murphy.

Thayil’s previous experience includes serving as director of color at Under Armour, and color management responsibilities at JCPenney and Target.

“I’m excited to join the e-dye management team. I envision e-dye's platform creating a paradigm shift in how design, development, and sourcing and allocation of materials and products will be done,” says Thayil.

The e.dye® Innovation Center has created detailed formulas for more than 3,800 vibrant colors. Using sophisticated mathematical formulas to define colors, e.dye® offers an unmatched ability to produce yarns dyed consistently season after season.

“Simon brings a unique perspective on the challenges brands face in color matching and color performance - he can teach us a lot about how to stage our development practices with brands. Finally, his previous experience in color management, chemistry, and physics can help e.dye expand our palette and fine tune the logic of color development,” says Murphy.

“e-dye’s technology platform is a holistic solution to the entire development process by removing and eliminating traditional roadblocks that add time to the development calendar,” notes Thayil.

About e-dye Waterless Color System

e-dye has opened an Innovation Center in Kunshan, China. Located 90 minutes from Shanghai, the 160,000 square foot three-story Innovation Center includes management offices, test lab and pilot factory.



BYLINE:

Evan Murphy

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