WICHITA, Kan. â€“ October 1, 2012 â€“ Yoshida & Co., a Japan-based bag company, has recently adopted INVISTA's CORDURAÂ® brand fabric for three bags in the PORTER line that appeal to anyone from the business professional to the world traveler, and even to the on-the-go parent. The PORTER MUSETTE, PORTER DILL and PORTER FIT bags are each constructed with durable CORDURAÂ® brand fabric making for a stylish yet practical bag.
â€œWith 77 years in the bag industry, Yoshida & Co. has continued to actively challenge new designs by incorporating high-end performance and wide ranging design appeal,â€ said Cindy McNaull, global CORDURAÂ® brand and marketing director. â€œWith the use of CORDURAÂ® brand fabric, Yoshida & Co. is able to choose from a wide variety of fabrics to create their fashion forward, style driven bags, without sacrificing durability.â€
The PORTER MUSETTE shoulder tote bag was designed for casual use but can also be worn over the shoulders during cycling. The bag features cushioned pockets to hold tablet devices or laptops, additional multifunctional pockets, hip straps and a cushioned back panel. The PORTER MUSETTE is constructed of CORDURAÂ® Classic fabric, has excellent strength-to weight performance and is designed for exceptional color fade, friction, and water resistance. The PORTER MUSETTE is available in black, khaki and navy.
The PORTER DILL PC case, part of the accessory series, is constructed of ripstop CORDURAÂ® fabric making the bag light and friction resistant. Despite its simple look, the case has numerous pockets for easy storage and high usability, a perfect fit for the avid traveler or busy business professional. Designed to hold a slim laptop or tablet, the case â€“available in black â€“ also has front pockets with gussets to hold accessories such as a computer mouse and/or adapters.
The PORTER FIT carry pouch can be used to connect your brief case to a carrying case or can be utilized for everyday use as a storage pack in a larger bag. Constructed of CORDURAÂ® Classic fabric the pouch is the perfect size for storing frequently used belongings, such as tickets, books, glasses, mobile phones, and portable gaming devices. The PORTER FIT is available in black, grey, red and brown.
â€œInspired by the creative energy of Japanese culture and craftsmanship, Yoshida & Co. is committed to providing unique, stylish bag solutions that couples fashion with functionality,â€ said Takahiro Abe, PR team. â€œBy using CORDURAÂ® brand fabric in our designs, we are able to create quality, long-lasting bags â€“ the essence of Yoshida & Co.'s â€˜Made in Japan' mantra â€“ that offer the versatility our customers need for their day-to-day activities.â€
To learn more about Yoshida & Co.'s PORTER line featuring the MUSETTE, DILL and FIT bags, please visit http://www.yoshidakaban.com or www.CORDURA.com.
About CORDURAÂ® brand
INVISTA's CORDURAÂ® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabricsâ„¢. Known for its resistance to abrasions, tears and scuffs, CORDURAÂ® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURAÂ® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURAÂ® brand, the word â€œCORDURAÂ®â€ must be spelled out in all caps in and used with an Â®, and it must be followed by the word â€œbrandâ€ or â€œfabric.â€
To learn more about INVISTA's CORDURAÂ® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook http://facebook.com/CORDURABrand, Twitter http://twitter.com/CORDURAbrand and YouTube http://youtube.com/CORDURAbrand.
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PUREÂ®, ANTRONÂ®, AVORAÂ®, C12â„¢, COMFORELÂ®, COOLMAXÂ®, CORDURAÂ®, CORFREEÂ®, DACRONÂ®, DBEÂ®, DYTEKÂ®, FRESHFXÂ®, LYCRAÂ®, PERFORMAâ„¢, POLARGUARDÂ®, POLYSHIELDÂ®, POLYCLEARÂ®, SOLARMAXÂ®, STAINMASTERÂ®, SUPPLEXÂ®, SUPRIVATM, TACTELÂ®, TACTESSEÂ®, TERATEÂ®, TERATHANEÂ® and THERMOLITEÂ®. For more information, visit www.INVISTA.com.
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