Duofold by Champion Adds Base Layer Options, Taps Snow Pros for Tips - SNEWS

Duofold by Champion Adds Base Layer Options, Taps Snow Pros for Tips

Duofold by Champion adds two lines to its popular Varitherm Base Layer collection -- the light-weight Varitherm First Layer Base Weight ($20)and the mid-weight Varitherm Brushed Back Polyester($25).

Duofold by Champion® expands its popular Varitherm Base Layer collection by adding light-weight and mid-weight styles because professional ski and snowboard pros say that wearing the right base layer for the activity and the temperature is very important.

“Ski and snowboard pros know that enjoying a day on the slopes means having the right gear not just for the weather but also for the activity level,” said Mark Dorsey, CEO and Executive Director for Professional Ski Instructors of America and the American Association of Snowboard Instructors. “Highly experienced skiers and snowboarders doing more aggressive runs, may want quick-drying layers that wick away sweat while first-timers who are not performing at that same level may want more comfort and warming benefits.”

According to a survey by Duofold by Champion, the official base layer of the PSIA-AASI, 80 percent of snow pros said they wear different base layer depending on their level of activity, and 88 percent said they changed layers based on the temperature. The majority of snow pros reported owning more than three different types of base layer.

This season, Duofold by Champion is expanding its popular Varitherm Base Layer collection to include a new light-weight Varitherm First Layer Base Weight and a mid-weight Varitherm Brushed Back Polyester base layer. They will complement the line's existing silk-weight and expedition-weight Varitherm offerings.

“There is not just one solution to staying warm and enjoying a full day on the slopes,” said Ben Muller, marketing manager for Duofold by Champion. “At Duofold by Champion, we've developed a full line of base layer options to best address the needs of each person – from the double-black-diamond expert to the absolute beginner.”

The new Varitherm First Layer Base Weight is an all-polyester light-weight, single-ply base layer that provides added warmth without uncomfortable bulkiness. It also incorporates all of the features that Varitherm is known for – superior moisture management, stretch fabric and flatlock seams for a comfortable, next-to-skin fit. MSRP for Varitherm First Layer Base Weight is $20.

The new mid-weight Varitherm Brushed Back Polyester base layer is designed for exceptional softness against the skin. As a mid-weight base layer, the Brushed Back Polyester delivers added warmth and is ideal for anyone spending extended time outdoors either for recreation or for work. MSRP for Varitherm Brushed Back Polyester is $25.

With these two new styles, the Duofold by Champion Varitherm collection now offers four different performance base layer options beginning with Varitherm First Layer Base Weight to the Varitherm Expedition Weight.

“At Duofold by Champion, our focus is keeping you warm for every outdoor activity and in any weather condition,” said Muller. “With emerging fabric technologies, base layer has transformed to an absolutely essential piece of gear for people who work or play in the outdoors.”

Duofold by Champion has been the official base layer of PSIA-AASI for more than 20 years and is one of the association's longest running sponsors.

About Duofold by Champion
Introduced in 1906, the Duofold by Champion brand is a leader in base layer apparel for men, women and children. As an outfitter of the Professional Ski Instructors of America, Duofold by Champion is the expert in helping winter athletes and outdoor enthusiasts perform at their best even under the most challenging weather conditions. Duofold by Champion is best known for its popular Varitherm and Originals cold-weather products. For more information, please contact us at (800) 999-2249 or visit www.duofold.com. Duofold by Champion is a brand of HanesBrands (NYSE:HBI)

About Champion®
Since 1919 Champion activewear has offered a full line of innovative athletic apparel for men and women including sports bras, activewear, team uniforms, sweats and accessories. Champion activewear can be purchased at most sporting goods and department stores. For more information, please contact us at (800) 999-2249, visit www.championusa.com or at www.facebook.com/champion or follow us on Twitter @Championusa. Champion is a brand of HanesBrands (NYSE:HBI)


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