Drift Innovation Preps for Winter with Longer Life Rechargable Battery


Boyne City, Mich., (Oct. 5, 2010) – Drift Innovation, manufacturers of the hottest new wearable action sports cameras, is heating things up even more for the upcoming winter season with a longer life rechargeable battery for the HD170. The thicker 1700 milliampere-hour (mAh) lithium battery is expected to nearly double the recording time in colder conditions than the standard HD170 battery.

The HD170 is the ultimate point of view camera for powder hounds and winter sports enthusiasts offering them a compact unit, loaded with features and now guaranteed to last during cold winter outdoor excursions. It is the world's first high definition wearable action camera with a LCD screen and wireless remote control.

The longer life spare battery is a direct response to the consumer's winter needs and nearly doubles the battery life compared to the standard battery. In temperatures ranging from -10 to +25 degrees Celsius, the standard battery life ranges from 2 hours 15 minutes to 2 and half hours, while the new longer life battery has been tested in the same temperatures and lasts over four hours.

“In addition to HD170 features such as the 300-degree rotating lens, RF remote, LCD screen and plethora of mounts, the longer life battery is the absolute key accessory to make the most out of your winter adventures with the HD170,” says Drift's global director of sales and marketing, John Rounds.

The longer life spare battery is a one-piece accessory that fits right into the HD170 battery doc and charges the same as the standard rechargeable battery. For a tutorial video about the new accessory, please visit, here, for images visit, here. It retails for $29.99 and is available for purchase at any Drift Innovation retailer or e-tailer. For more information please visit, http://www.driftinnovation.com/accessories, or check us out on Facebook at: facebook.com/driftinnovation.

About Drift innovation:
Drift Innovation is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from the every individual's point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift Innovation, visit www.driftinnovation.com.

Media Contact:
Mary Jane Carroll