Drift Innovation Named Official Action Camera Partner for 2013 USA Pro Challenge

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EAGLE, Colo. (June 5, 2013)Drift Innovation, manufacturers of high-quality action cameras, is the official action camera partner for the 2013 USA Pro Challenge. As a feature of the partnership, Drift will capture footage of the nearly 600-mile road race using the feature-rich HD Ghost action camera. Footage taken from the vantage point of the riders will be used to help fans get closer to the action than ever before. Cameras also will be onboard event motorcycles and chase cars to bring a unique perspective to fans and viewers.

“The USA Pro Challenge has grown to be one of the most highly-anticipated races in North America, and I am thrilled for Drift to be onboard to support this event and become further immersed in the cycling community,” said John Rounds, CEO of Drift Americas. “It’s the perfect event platform for Drift’s HD Ghost camera – lots of high-intensity action in an unbelievable setting.”

Dubbed “America’s Race,” the third annual USA Pro Challenge’s seven stages will take riders throughout the state of Colorado from Aug. 19-25. Beginning in Aspen/Snowmass, the race winds its way through the towering Rocky Mountains, topping altitudes of more than 12,000 ft., to the circuit finish in Denver. The race challenges the sport’s toughest professional cyclists to compete on the epic course consisting of lung-busting climbs, winding mountain passes and heart-pounding sprints.

“The Pro Challenge is America’s most exciting professional cycling race and as we continue to grow we are always looking for new ways to showcase the action and elevate the experience for fans,” said Shawn Hunter, CEO of the USA Pro Challenge. “Drift’s HD Ghost will be key to capturing the exhilarating racing and will help put fans right in the middle of it all.” 

The recently launched HD Ghost builds on a unique feature set, which includes an industry-first two-way LED remote control with on/off indicator light, video recording/tagging capabilities in continuous loop mode, and an integrated two-inch Corning® Gorilla® Glass LCD screen. An all-in-one solution, the HD Ghost will catch everything from breakaways to crashes and victories.

Racers will capture point-of-view footage with Drift’s HD Ghost camera. Drift also will work with select athletes to provide feedback and professional insight on products from the line.

About Drift Innovation

Drift Innovation is an action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drift’s mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift-sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports are an integral part of the R&D process, testing the performance and durability of Drift products in the field. Drift, widely recognized as one of the top three point-of-view camera brands globally, distributes its products in more than 25 countries. For more information about Drift Innovation, visit: http://driftinnovation.com.

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About the USA Pro Challenge

Referred to as “America’s Race,” the USA Pro Challenge will take place August 19-25, 2013 and travel through eight host cities from Aspen to Denver. For seven consecutive days, the world’s top athletes race through the majestic Colorado Rockies, reaching higher altitudes than they’ve ever had to endure. After attracting more than 1 million spectators in 2012, making it one of the largest cycling events in U.S. history and the largest spectator event in the history of the state, the USA Pro Challenge is back for 2013. Featuring a challenging, 599-mile course, the third annual race will spotlight the best of the best in professional cycling and some of America’s most beautiful scenery. More information can be found online at www.USAProChallenge.com and on Twitter at @USAProChallenge

Media Contact:

Meghan Grabow

Verde PR for Drift Innovation

mgrabow@verdepr.com

970-259-3555 X3

Nicole Okoneski

Rogers & Cowan for USA Pro Challenge

nokoneski@rogersandcowan.com

310-854-8189

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