Drift Innovation Cameras Issued a Passport to Powder to Kick off the 2

Drift plans to capture the ultimate ski bum adventure of 2011.

Boyne City, Mich., (Jan. 5, 2011) – Drift Innovation, manufacturer of the HD170 wearable action sports cameras, will be visiting over 50 ski resorts throughout the remainder of this 2010-11 winter season and capturing the ultimate ski bum adventure of Cameron Bell and Brian Babbit's 'Passport 2 Powder' adventure.

On Jan. 3, Bell and Babbit departed from Ellicottville, NY, home of Holiday Valley Resort, for their epic journey that will take them to a variety of skiing hot spots in New England, the Midwest, Canada, Rocky Mountains, West Coast and finishing in the powder capital of Utah, Salt Lake City, by the middle of March 2011.

The Drift Innovation HD170, along with the longer life spare battery for colder temperatures, is the essential package for wintersports enthusiasts. Babbit and Bell can record high definition footage while skiing on the slopes with the convenient wireless remote control and then instantly review it on the chairlift with the LCD screen.

“Drift Innovation is amped to outfit the Passport 2 Powder adventure with an HD170,” said Drift's global director of marketing and sales, John Rounds. “The HD170 is always ready and equipped to capture any adventure.”

The Passport 2 Powder idea came to fruition when the couple purchased jacket models from the Descente/DNA 'Passport' series. Each jacket purchase includes free lift tickets to 43 resorts in North America. Babbit and Bell's dream to visit all the resorts ignited with the sponsorships from local Ellicottville specialty ski and snowboard retail shop, Mud Sweat 'n Gears and Camerons' Great-Grandfather's founding company, Bonnie Bell/Lip Smackers, shortly followed by Drift Innovation.

"This is a once in a lifetime experience to live the ultimate ski bum's dream. We are in the stage of life where we have few responsibilities and want to do what we enjoy and live life to the fullest," said, Babbit. “This trip gives us a chance to see many different places and hopefully find one to call home.”

To learn more about Babbit and Bell's Passport 2 Powder adventure and to check out all their latest updates and video clips of powder and blue bird days please visit here: http://passport2powder.blogspot.com/.

For more information about Drift innovation visit: http://www.driftinnovation.com/.

About Drift innovation:
Drift Innovation is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from the every individual's point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift Innovations, visit www.driftinnovation.com.