Dri-release® Wool Now Available with Non-Museled Product

Sensitive to growing public debate about humane practices in raising sheep, Optimer Brands has now sourced non-museled wool for use in its popular Dri-release wool yarns.

Sensitive to growing public debate about humane practices in raising sheep and in keeping with its corporate responsibility initiatives, Optimer Brands has now completed testing and certification of non-museled wool sources for use in its popular Dri-release wool yarns.
Though practiced to prevent painful insect infestations, museling, itself, is a painful and invasive procedure performed on merino sheep in many parts of Australia. It has stirred protests and caused boycotts of museled wool products.
”A lot of wool is purchased through co-ops or comes from various origins that cannot be certified,” explains Karen Deniz, Dri-release director of marketing. “Though limited so far, we have been able to identify the chain of sourcing through our spinners in order to offer the alternative of non-museled wool.”
Now found in dozens of apparel to accessory products, Dri-release wool combines the patented moisture management and odor elimination technology of Dri-release with FreshGuard with the warmth of wool and has been found to be 29% warmer than merino wool tested in the same weight.
Like all other Dri-release with FreshGuard products, the performance of Dri-release wool is permanent and won't wash out, setting it apart from all other moisture management technologies.
For more information, contact Karen Deniz at (908) 771-0769, kdeniz@optimer.com or Ashwin Jaju at (302) 442-6009, ajaju@optimer.com.




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