DR. COOL, FIRST SPORTS WRAP FOR RUNNERS COMBINING COOLING AND COMPRESSION, IS SUPPORTING SPONSOR AT THE RUNNING EVENT TRAIL RUN, WED., DEC. 4, 2013
Participants Can Demo and Receive Dr. Cool Samples at Finish Line
PORTSMOUTH, N.H. (December 2, 2013) – Coolcore™ (http://www.coolcore.com), the global leader in cooling technology, today announced it will be a supporting sponsor at The Running Event Trail Run at Zilker Park in Austin, Texas, Wednesday, December 4, 2013 (http://www.therunningevent.com/trailrun.html) at 6:30 a.m. Coolcore launched its Dr. Cool Recovery-On-The-Go Wraps™ (http://drcoolrecovery.com) last month. Designed for runners, fitness enthusiasts and weekend warriors, Dr. Cool sports wraps are the first chemical-free recovery product combining cooling and compression. Dr. Cool will distribute samples at the race finish and will be showing its entire line at booth #448.
Dr. Cool wraps can be used dry as a compression wrap to support and protect body parts during and after running activities, or frozen to combine cold and compression to reduce swelling and speed recovery mid or post activity. Consumers wet the wrap, place in freezer (or hotel ice bucket) for 20 minutes and wrap around the body part to support ailments. The wrap comes in three sizes: 3” x 25” ($24.99), 4” x 50” ($29.99), 6” x 50” ($34.99).
“Dr. Cool wraps are the perfect recovery product for runners,” said Nick Skally, director of marketing for Coolcore. “Our proprietary design enables athletes to immediately start recovering after a race or run and continue on with other activities,” continued Skally. “For runners that travel, Dr. Cool is easily packable and convenient to use. We look forward to demonstrating our product benefits here at The Running Event, a great gathering of the running industry’s best influencers and retailers.”
Coolcore recently teamed up with Walt Disney World® to support runDisney® events including the Wine & Dine Half Marathon last month. In addition, the brand will participate in the Walt Disney World marathon on January 11, 2014 in Orlando, Florida.
Coolcore, a New England-based company, is a cooling material innovator and global leader in temperature technology. Coolcore’s patented, chemical-free material delivers three distinct functions — wicking, moisture circulation and regulated evaporation. Engineered for athletes and active consumers, Coolcore’s materials reduce surface temperature of the fabric up to 30 percent and have earned the prestigious “Innovative Technology” recognition from the Hohenstein Institute. In addition to this proprietary technology, Coolcore’s distribution channels include partnerships with consumer brands, Dr. Cool Recovery-On-The-Go wraps and Coolcore-branded apparel, and accessories. For further info, please visit: http://www.coolcore.com and http://www.drcoolrecovery.com.