Seattle, January 23, 2018: Sidas Technologies NA, Inc. has been named the new distributor for Dissent Labs winter socks for both the United States and Canada. The agreement provides a seamless transition for dealers in North America, and further highlights the Sidas commitment to offering their customers class leading products and innovation.
“Dissent socks have truly elevated the category in recent years,” notes Pete Iverson, General Manager of Sidas Technologies NA, Inc. “The momentum at retail, and the affinity for the brand among our extensive list of bootfitters is already very strong. We take great pride in supplying our customers the most innovative and thoughtfully functional products, and Dissent Labs socks are congruent with these core values. We are thrilled to offer our dealers the leading technical sock brand as part of our portfolio.”
Josh Hall, President of Dissent Labs, Inc. emphasizes, “We started Dissent with only one goal: to make the absolute best possible socks for people who care about their time in the mountains. Dissent socks help to ensure that those precious days spent outside are the absolute best possible experience, and our distribution partnership with Sidas Technologies NA is an exciting opportunity to reach more people than ever.”
Following several years of distribution with industry veterans The Soze Group, the new distribution arrangement with Sidas Technologies NA, Inc. provides an efficient transition for dealers, retaining key personnel in sales, warehousing, and operations. Dealers can contact Jackie Oleksyn at for more information, or visit Booth 36067, Outdoor Retailer 2019.
About SIDAS SAS:
For over 40 years, Sidas SAS has earned the confidence of an estimated 15,000 retailers, foot professionals, medical partners, and OEM suppliers. Solution focused innovation and data driven design is what has set Sidas SAS apart since inception, and this continues to garner industry respect and consumer loyalty.
About Dissent Labs, Inc:
With distribution in several key global markets for snowsports and cycling, Dissent Labs socks have developed a vociferous dealer and consumer following with their technical compression construction socks. Born in the Coast Mountains surrounding Whistler, BC, the rigorously tested socks provide an unmistakable fit and all-day comfort for the user, and have become the gold-standard for both bootfitting and backcountry use.