Digital Orchid's Bobby Betros to Speak at SGMA Fall Event

One of the best and brightest graduates from MIT is ready to share his words of wisdom with the sporting goods industry. Bobby Betros will be one of the speakers at SGMA’s Sports + Technology Convergence (October 24-26).
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Early Bird 8/24 Discount Registration Deadline Less Than 10 Days Away

WASHINGTON, D.C. – August 16, 2006 – One of the best and brightest graduates from MIT is ready to share his words of wisdom with the sporting goods industry. Bobby Betros, the founder and chief technology officer for Digital Orchid, will be one of the speakers at SGMA's Sports + Technology Convergence (October 24-26; Estancia Resort & Spa; La Jolla, California). Betros -- a summa cum laude Masters engineering graduate of MIT -- is a co-inventor of the company's patented wireless application software. He also built the company into the recognized leader in the real-time event-driven applications market. Some of Digital Orchid's clients have included NASCAR, Major League Baseball, National Hockey League, Quiksilver, and Roxy.

At this event, Betros will address Using Branded Wireless: Interactive Tutorial and Case Studies on the opening morning (Wednesday, October 25) of the Sports + Technology Convergence. Besides Digital Orchid, some of the other leading technology companies which will be represented at this event include Microsoft, Motorola, Yahoo, Intel, Google, Dow Corning, MIT, Fantasy Sports Association, US Telecom, AOL Sports, Polar Electro, Rocketfish, and HOPSports.

The main keynote speakers at the Sports + Technology Convergence will be:

Scott Martin: Senior Director of Global Marketing for Motorola's Mobile ME products
Peter Moore: Microsoft's Corporate VP -- Entertainment and Devices Division
Jim Carroll: this futurist is “One of the 50 International Names to Know” by Online Journalism Review
Ray Kurzweil: this inventor is called “the restless genius” by the Wall Street Journal and “the ultimate thinking machine” by Forbes

To hear more about Betros' thoughts on wireless technology and more information on SGMA's Sports + Technology Convergence, contact Kalinda Mathis, SGMA's Director of Marketing, at kmathis@sgma.com or 202-558-5692. The early registration deadline is Thursday, August 24. The special SGMA Sports + Technology Convergence all-inclusive packages include three nights accommodation at the resort (including taxes and fees), all conference activities, and most meals -- $1,995 for SGMA members and $2,495 for non-members. To register, contact SGMA at 202-775-1762 or go online at www.sgma.com and click on the Sports + Technology Convergence section.

The major themes of the presentations, panel discussions, and breakout groups will be:
Technology + Marketing Sports and Fitness Products
Technology + Sports and Fitness Product Development
Technology + Sports and Fitness Product Sales and Distribution
Technology + Sports and Fitness Participation

Besides Betros, there will be nearly 30 speakers/presenters from inside and outside the sporting goods and fitness industries who will present 18 breakout sessions on October 24-26.

In addition to the list of speeches and discussions by thought leaders/experts, there will be an Interactive Lab. There, attendees will be able to have hands-on experiences with products that exemplify how technology has impacted the sports and fitness industries.

For complete details on SGMA's Sports + Technology Convergence, they can be found on the home page of http://stc.sgma.com.

The Sporting Goods Manufacturers Association, owner of the Sports Research Partnership, is the global business trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA enhances industry vitality and fosters sports, fitness, and active lifestyle participation. More information about SGMA can be found at www.sgma.com.


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