Dick's Sporting Goods National Runners' Month wraps up celebration

The national retailer concludes this year's National Runners' Month with a $50,000 donation to Team Fox to fight Parkinson's disease.
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Pittsburgh, Pa., June 17, 2010 -- The first-ever Dick's Sporting Goods National Runners' Month marked the recent finish of its successful, month-long celebration with a donation of $50,000 to its charity partner, Team Fox. Together, Dick's Sporting Goods and Team Fox have worked to promote running this spring while helping raise awareness and funds to find a cure for Parkinson's disease.

Dick's Sporting Goods National Runners' Month started May 1 and included major sponsorship of ten premiere running events across the country, including the following:

Alexandria Running Festival

Dick's Sporting Goods Pittsburgh Marathon

Chuy's Hot to Trot 5K

Palos Verdes Marathon

Strawberry Festival

Brentwood 10K

Stillwater Marathon

Ridge Run 10K

Dick's Sporting Goods Bolder Boulder

Starlight Run

All told, the ten Dick's Sporting Goods National Runners' Month events boasted approximately 75,000 registered runners, and many events quickly reached full capacity highlighting running and road racing's robust growth.

All registered runners at Dick's Sporting Goods National Runners' Month events received a $10 gift certificate with no-minimum purchase valid at any Dick's Sporting Goods store. Promotion of Dick's Sporting Goods National Runners' Month also included a national network television advertising campaign. "Deals of the Week" on running gear and a Facebook contest helped spur high web-traffic on Dick's Sporting Goods National Runners' Month's website and social media hub, www.nationalrunnersmonth.com.

Dick's Sporting Goods National Runners' Month also launched the RunnersUnite! iPhone app, a well-received tool that helps runners connect with each other and find nearby running routes. To date, nearly 35,000 people have downloaded the application.

Dick's Sporting Goods National Runners' Month ambassadors Dean Karnazes and Bart Yasso whipped up excitement by hosting group runs and sharing their experiences and expertise with runners at store events in Los Angeles and Boston. An interview with Bart Yasso at one of the store events can be watched here at http://www.youtube.com/watch?v=6tkBNqWIv3Q.



"Dick's Sporting Goods National Runners' Month was a resounding success," said Jeff Hennion, executive vice president and chief marketing officer, Dick's Sporting Goods. "We'd like to give special thanks to Team Fox," said Hennion. "Through their vast athlete network and outreach, Team Fox did a fantastic job helping us energize runners this May," said Hennion. "We've enjoyed working with Team Fox to further their mission to find a cure for Parkinson's disease," said Hennion. "On behalf of Dick's Sporting Goods National Runners' Month, it was an honor to present Team Fox with a check for $50,000," said Hennion.

"We are deeply grateful for the commitment of Dick's Sporting Goods to furthering critical research for Parkinson's disease," said Katie Hood, CEO of the Michael J. Fox Foundation. "Dick's Sporting Goods National Runners' Month and all of the Team Fox members who participated in the events this spring have helped us raise awareness of Parkinson's disease while inspiring countless athletes across the country to join the fight against the disease," said Hood.

About Dick's Sporting Goods National Runners' Month

May is Dick's Sporting Goods National Runners' Month, an initiative to promote running and highlight the retailer's deep commitment to serving runners. Dick's Sporting Goods National Runners' Month includes major event sponsorship, Web, social media, mobile marketing, store promotions, and other activities aimed at helping runners enjoy their sport. The official Dick's Sporting Goods National Runners' Month Event Calendar includes the following ten races:

Alexandria Running Festival, Washington, D.C., May 2

Dick's Sporting Goods Pittsburgh Marathon, Pittsburgh, Pennsylvania, May 2

Chuy's Hot to Trot 5K, Austin, Texas, May 8

Palos Verdes Marathon, Los Angeles, California, May 15

Strawberry Festival, San Diego, California, May 30

Brentwood 10K, Los Angeles, California, May 30

Stillwater Marathon, Stillwater, Minnesota, May 30

Ridge Run 10K, Chicago, Illinois, May 31

Dick's Sporting Goods Bolder Boulder, Boulder, Colorado, May 31

Starlight Run, Portland, Oregon, June 5

Dick's Sporting Goods National Runners' Month benefits Team Fox to raise funds and awareness for Parkinson's disease research.

For more information, visit www.nationalrunnersmonth.com.

About Dick's Sporting Goods, Inc.

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of January 10, 2010, the Company operated 419 Dick's Sporting Goods stores in 40 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, with 91 stores in 31 states, e-commerce websites and catalog operations. www.dickssportinggoods.com

About Team Fox

Team Fox, the grassroots community fundraising arm of The Michael J. Fox Foundation, is made up of over a thousand people who find fun and creative ways to raise funds and awareness for Parkinson's research, one of which is through athletic endeavors. Team Fox supports runners and other athletes all over the world in their goal of taking on physical and philanthropic challenges on behalf of the Foundation. Since its inception in 2006, Team Fox members have raised more than $8 million for Parkinson's research. www.teamfox.org

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Media Contact

Brock Foreman

Dick's Sporting Goods National Runners' Month

207-233-7968

brock.foreman@gmail.com

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