Diamondback Fitness continues to receive product recognition

Diamondback Fitness continues to receive industry recognition for product design, value and innovation

Kent, WA – JULY 8, 2009 – The Diamondback Fitness 900Sr recumbent bike was recognized for its outstanding design, features and value by Health Magazine, receiving America's Healthiest Fitness Buys Award in the July issue. “We continue to attract attention for our value, features and design which have helped us stand out in a “sea of grey” product,” commented Brian Davidson, Director of Sales for Diamondback Fitness. Much like its sister company, Diamondback bicycles, Diamondback Fitness is well positioned as a highly featured, value priced product line exceeding the features and benefits of other products in the same price category.

The recognition by Health magazine follows two previous recognitions. In September of 2008, FitnessProfessorReview.com recognized Diamondback Fitness with 4 “Head of the Class” awards for their 500Ub, 500Sr, 900Ub and 900Sr upright and recumbent bikes. ” It is always great to have one of your products recognized in the industry, but when we received the Best Buy status for all four products, we new we were on the right track with the new product line,” continued Davidson. The second recognition was in January of 2009 when Diamondback Fitness was also recognized by one of the leading consumer magazines as a “Recommended Buy” for its 1260Ef front drive elliptical and received the highest points rating of any elliptical product. Diamondback received one of only 2 recommendations in the 2009 consumer rankings for elliptical products.

On top of the product recognition, Diamondback Fitness has also attracted the attention of some of the largest specialty fitness retailers in the industry. “We are very fortunate to work with such a great group of retailers including some of the largest in our industry”. Working with large retailers like Chicago Home Fitness, Leisure Fitness, Push Pedal Pull, Fitcorp USA, and Fitness Showcase in the U.S. and Fitness Depot in Canada has been a great opportunity for our company”.

Diamondback will continue with its product innovations when it launches a new elliptical product line this fall. “We continue to use our resources and design influence from the bicycle side of our business to rethink our approach to fitness product design. Less plastic and more attention to detail is our mantra.” The dealers that have seen the prototypes and concepts drawings have given us incredible encouragement and praise and have stated that we are on the right track to bring a fresh new look to the elliptical category.

About Diamondback Fitness
A leader in quality, value and technology, Diamondback Fitness is a dominant force in home use and light institutional cardio equipment. Its reputation for innovation, integrity, performance and service is unmatched and the reason that a Diamondback Fitness product is widely considered the best value in the industry. The legendary 30-year Diamondback brand, acquired by Raleigh America in 1999, includes full lines of cardio equipment, road and mountain bicycles, and BMX bicycles. www.diamondbackfitness.com


Diamondback Fitness forecasts strong holiday buying

DIAMONDBACK FITNESS FORECASTS STRONG HOLIDAY BUYING; ANNOUNCES NEW PRODUCT DEVELOPMENT MANAGER Kent, WA – October 2, 2008 –.Diamondback Fitness (www.diamondbackfitness) recently launched its 2009 product line to the Independent Fitness Dealers (IFD) sales channel with ...read more

960Ef by Diamondback Fitness

This value and feature-packed 960Ef by Diamondback Fitness elliptical has the same patented Diamondback linkage design as our top-line model, plus the same ultra comfortable handlebars and grips. The console provides 8 data fields and 6 programs with 16 levels of intensity for a ...read more

The Diamondback Fitness 400Tm Treadmill Picked by Money Magazine!

DIAMONDBACK FITNESS FOR IMMEDIATE RELEASE For more information, please contact:Jordan Benshea at 800-776-7642, Ext. 503 The Diamondback Fitness 400Tm Treadmill has Been Picked by Money Magazine! CAMARILLO, CA, December 18, 2007 – Diamondback Fitness, Inc. is proud to announce ...read more

860Er by Diamondback Fitness

Get a better grip on your workout reality with our comfortable Kraton rubber grips and foot pads. This sleek elliptical has the same long 21” stride as our top-line and exclusive features like a wireless heart rate monitor, interactive heart rate programs, and endless programs ...read more

Diamondback Fitness Flexes Muscle, Reorganizes Sales Team with Familiar Industry Faces

Camarillo, CA – Diamondback Fitness, a leading manufacturer of feature-packed, high-value fitness equipment, announces a reorganization of its sales team. Familiar faces to the industry now in place are: Jay White as national sales manager, and regional sales representatives ...read more

Fitness Industry Pro Brian Davidson Joins Diamondback Fitness

Fitness Industry Pro Brian Davidson Joins Raleigh America's Diamondback Team as Director of Global Sales, Fitness Division Kent, WA – July 17, 2008 – Raleigh America, Inc. announces the appointment of fitness industry veteran Brian Davidson as Director of Global Sales for ...read more

Diamondback Fitness Unveils All-New Product Line for 20th Anniversary

Heading into 2011 Diamondback Fitness has heavily invested in product development and evolved its brand, bucking the trend in an industry that is widely pulling back on the development side. The new completely redesigned product line of ellipticals, recumbent and upright fitness ...read more

Diamondback Fitness Joins Forces with LifeCore Fitness

Vista, CA. (January 23, 2012) – LifeCore Fitness and Raleigh America today announced that they have executed an exclusive global licensing agreement transferring to LifeCore Fitness operation of theDiamondback Fitness (DBF) division. Effective January 23, 2012, all operations ...read more

Diamondback Brings the Brand Home

DIAMONDBACK BRINGS THE BRAND HOMECompany Consolidates Fitness and Bicycle Divisions to Build Brand Awareness, Synergy and EfficiencyKent, WA – March 31, 2008 – Diamondback Fitness, Inc. announced today that the company will be integrated into the Diamondback bicycle division ...read more