Diamondback Fitness continues to receive product recognition

Diamondback Fitness continues to receive industry recognition for product design, value and innovation
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Kent, WA – JULY 8, 2009 – The Diamondback Fitness 900Sr recumbent bike was recognized for its outstanding design, features and value by Health Magazine, receiving America's Healthiest Fitness Buys Award in the July issue. “We continue to attract attention for our value, features and design which have helped us stand out in a “sea of grey” product,” commented Brian Davidson, Director of Sales for Diamondback Fitness. Much like its sister company, Diamondback bicycles, Diamondback Fitness is well positioned as a highly featured, value priced product line exceeding the features and benefits of other products in the same price category.

The recognition by Health magazine follows two previous recognitions. In September of 2008, FitnessProfessorReview.com recognized Diamondback Fitness with 4 “Head of the Class” awards for their 500Ub, 500Sr, 900Ub and 900Sr upright and recumbent bikes. ” It is always great to have one of your products recognized in the industry, but when we received the Best Buy status for all four products, we new we were on the right track with the new product line,” continued Davidson. The second recognition was in January of 2009 when Diamondback Fitness was also recognized by one of the leading consumer magazines as a “Recommended Buy” for its 1260Ef front drive elliptical and received the highest points rating of any elliptical product. Diamondback received one of only 2 recommendations in the 2009 consumer rankings for elliptical products.

On top of the product recognition, Diamondback Fitness has also attracted the attention of some of the largest specialty fitness retailers in the industry. “We are very fortunate to work with such a great group of retailers including some of the largest in our industry”. Working with large retailers like Chicago Home Fitness, Leisure Fitness, Push Pedal Pull, Fitcorp USA, and Fitness Showcase in the U.S. and Fitness Depot in Canada has been a great opportunity for our company”.

Diamondback will continue with its product innovations when it launches a new elliptical product line this fall. “We continue to use our resources and design influence from the bicycle side of our business to rethink our approach to fitness product design. Less plastic and more attention to detail is our mantra.” The dealers that have seen the prototypes and concepts drawings have given us incredible encouragement and praise and have stated that we are on the right track to bring a fresh new look to the elliptical category.

About Diamondback Fitness
A leader in quality, value and technology, Diamondback Fitness is a dominant force in home use and light institutional cardio equipment. Its reputation for innovation, integrity, performance and service is unmatched and the reason that a Diamondback Fitness product is widely considered the best value in the industry. The legendary 30-year Diamondback brand, acquired by Raleigh America in 1999, includes full lines of cardio equipment, road and mountain bicycles, and BMX bicycles. www.diamondbackfitness.com

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