For Immediate Release:
The Walton Works
Deuter USA and IMBA's National Mountain Bike Patrol Program Form Strategic Partnership
Longmont, CO â€“ May 14, 2010 - Deuter USA and IMBA's National Mountain Bike Patrol program together created a partnership naming Deuter the â€œofficial suppliersâ€ of packs. Deuter will provide their Trans Alpine Pack for their patrollers. IMBA organizes and supports more than 60 volunteer bike patrol groups and 700 patrollers and ambassadors throughout the United States and the world.
â€œDeuter has long supported the IMBA and this is another excellent opportunity for us to work together for a specific initiative,â€ says Spencer Powlison, IMBA's Field Programs Coordinator. â€œThe Trans Alpine 25 is the perfect size, has all the features we need and is the most comfortable and versatile for our patrollers.â€
â€œThese were designed for the Trans-Alpine mountain bike route,â€ says Christian Mason, Deuter USA's Director of Sales and Marketing. â€œThey are ideal for carrying the supplies for medical, trail work and long days supporting the mountain bike community. Detuer and IMBA have a great relationship and are always looking for ways to extend it.â€
The NMBP consists of dedicated volunteers partnering with land mangers, landowners and emergency personnel, to assist, educate and inform all trail users in order to enhance their recreational experience.
Â· Assist in medical and mechanical emergencies
Â· Educate trail users of proper etiquette
Â· Inform land managers, owners and trail users of trail conditions through monitoring efforts
The International Mountain Bicycling Association is a non-profit educational association whose mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide. Since 1988 IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA's worldwide network includes 35,000 individual members, more than 750 bicycle clubs, more than 160 corporate partners and about 600 bicycle retailers. IMBA's members live in all 50 states, most Canadian provinces and in 30 other countries.
Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Deuter's major focus is on the development and sales of innovative, high quality and multi-use packs. Deuter's current strength in pack innovation is the ventilated back system they have developed and refined over the last 24 years as well as their complete line of child carriers. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a significant impact in the U.S. market. Deuter USA has over 400 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry. For more information, please visit www.deuterusa.com.
For Immediate Release: