Kennesaw, GA (September 22, 2020) - Beaumont Products, Inc., announced today that Penfield Marketing Group has signed a definitive agreement to purchase Dermatone, a leading suncare and lip care brand for avid outdoor enthusiasts. The brand, originally founded in Windsor Locks, CT, will be operated out of Penfield’s headquarters in Southport, CT, under a newly formed subsidiary, Dermatone Labs, LLC.
Dermatone was founded in 1981 by skin care pioneer, Ric Nelson, as the first product to provide cold weather protection along with sunscreen. Winter and summer outdoor sports enthusiasts have been saving their skin and lips for years from sunburn, windburn and frostbite with Dermatone’s skin protection products.
“We are thrilled to announce the acquisition of Dermatone,” says Penfield Marketing’s President & CEO, Doug Metchick. “Dermatone’s great history and strong community of followers have helped build it into one of the outdoor industry’s legendary brands. We look forward to leading it’s next chapter of growth and introducing it to a new generation of consumers and outdoor enthusiasts.
Terms of the agreement were not disclosed.
Since 1981, Dermatone has been creating long lasting skin protection products for the outdoor enthusiast. Dermatone is marketed to sport retailers and is widely available in outdoor, skiing, fishing, kayaking/rafting, sailing, golfing and surfing retail shops in the USA. Dermatone is also sold in Sweden, Norway and New Zealand. Dermatone is the official sunscreen and lip balm of the U.S. Ski & Snowboard. For more information about Dermatone, visit www.dermatone.com.
About Penfield Marketing Group
Penfield Marketing Group was founded in 2001 and specializes in consumer, sports and outdoor recreational products. Penfield clients have included great brands like Bear Naked Granola, Jim’s Organic Coffee, MTI Life Jackets, Clif Bar, Harpoon Brewery, VF Corp, Skip Barber, US Sailing and The U.S. Ski Team. Penfield’s President & CEO, Doug Metchick, has also led the successful turn-arounds of Regatta Craft Mixers, Morris Yachts and Sunfish Sailboats. About Beaumont Products
Founded in 1991, Beaumont Products is a consumer-packaged goods company dedicated to creating best-of-breed, household products that make everyone’s life better, safer and easier. Beaumont Products includes iconic brands, Citrus Magic and Veggie Wash, as well as other major household brands including Citrus II, Hero Clean, Essentials by Clearly Natural, BitMeNot, Farmer’s Market and Trewax. Beaumont Products is located in Kennesaw, Georgia.