Dermatone® Sold To Penfield Marketing Group

Publish date:
DERMATONE LOGO sunscreen_skin protection OL

Kennesaw, GA (September 22, 2020) - Beaumont Products, Inc., announced today that Penfield Marketing Group has signed a definitive agreement to purchase Dermatone, a leading suncare and lip care brand for avid outdoor enthusiasts. The brand, originally founded in Windsor Locks, CT, will be operated out of Penfield’s headquarters in Southport, CT, under a newly formed subsidiary, Dermatone Labs, LLC.

Dermatone was founded in 1981 by skin care pioneer, Ric Nelson, as the first product to provide cold weather protection along with sunscreen. Winter and summer outdoor sports enthusiasts have been saving their skin and lips for years from sunburn, windburn and frostbite with Dermatone’s skin protection products.

“We are thrilled to announce the acquisition of Dermatone,” says Penfield Marketing’s President & CEO, Doug Metchick. “Dermatone’s great history and strong community of followers have helped build it into one of the outdoor industry’s legendary brands. We look forward to leading it’s next chapter of growth and introducing it to a new generation of consumers and outdoor enthusiasts.

Terms of the agreement were not disclosed.

Dermatone Press Photo

About Dermatone:

Since 1981, Dermatone has been creating long lasting skin protection products for the outdoor enthusiast. Dermatone is marketed to sport retailers and is widely available in outdoor, skiing, fishing, kayaking/rafting, sailing, golfing and surfing retail shops in the USA. Dermatone is also sold in Sweden, Norway and New Zealand. Dermatone is the official sunscreen and lip balm of the U.S. Ski & Snowboard. For more information about Dermatone, visit 

About Penfield Marketing Group

Penfield Marketing Group was founded in 2001 and specializes in consumer, sports and outdoor recreational products. Penfield clients have included great brands like Bear Naked Granola, Jim’s Organic Coffee, MTI Life Jackets, Clif Bar, Harpoon Brewery, VF Corp, Skip Barber, US Sailing and The U.S. Ski Team. Penfield’s President & CEO, Doug Metchick, has also led the successful turn-arounds of Regatta Craft Mixers, Morris Yachts and Sunfish Sailboats. About Beaumont Products
Founded in 1991, Beaumont Products is a consumer-packaged goods company dedicated to creating best-of-breed, household products that make everyone’s life better, safer and easier. Beaumont Products includes iconic brands, Citrus Magic and Veggie Wash, as well as other major household brands including Citrus II, Hero Clean, Essentials by Clearly Natural, BitMeNot, Farmer’s Market and Trewax. Beaumont Products is located in Kennesaw, Georgia. 

Doug Metchick
T: 203-343-3127


Outdoor Retailer Winter Market 2006 Sold Out

Pack your favorite pair of walking shoes because Outdoor Retailer Winter Market is larger than ever. The 2006 Winter Market, which will take place in Salt Lake City from January 28-31, 2006, will feature over 670 exhibiting companies across a record 277,500 square feet of floor more

2006 Outdoor Retailer Summer Market Sold Out

SAN JUAN CAPISTRANO, CALIF. – Stretch your legs and find your most comfortable pair of shoes because Outdoor Retailer Summer Market is larger than ever. The 2006 Summer Market, which will take place in Salt Lake City from August 10-13, 2006, will feature over 950 exhibiting more

Exped LLC hires Adventure Marketing Group in SE

Exped LLC, the North American subsidiary of Exped AG of Switzerland, today announced the hiring of Adventure Marketing Group (AMG) to represent the Exped brand in Florida, Georgia, North Carolina, South Carolina, Virginia, West Virginia, Mississippi, Alabama and Tennessee. Tom more

Chums, Inc. To Expand Sales Territories with Redline Sports Group

Chums, Inc. and Beyond Coastal, leading manufacturers of eyewear retainers, outdoor accessories and natural skincare products, has hired Colorado-based sales agency Redline Sports Group (RSG) to oversee its territories in Colorado and Nebraska starting this year. Founded in 2001, more

Image placeholder title

Snow Sports Market Up in Dollars and Units Sold Through November 2014

WASHINGTON (January 28, 2015) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association and The NPD Group - Sports and Leisure Trends™ have released NPD DecisionKey® numbers for August through November 2014. Total market projections are more

photo for DIRECT rack card

Velofix Announces 50th Franchise Sold

Contact: Mark Riedy 415.302.2923 Velofix Announces 50th Franchise Sold North America’s largest fleet of Mobile Bike Shops cements leadership position. (June 7th, 2016) Velofix has announced that the company has moved past the threshold of 50 franchises more

Lafuma Adds Adventure Marketing Group for Southeast Representation

Lafayette, CO (May 17, 2012) –Lafuma, the French based manufacturer of lightweight, compressible sleeping bags and outdoor furniture, is pleased to announce Tennessee-based Adventure Marketing Group ( as the new sales agency covering the more

Mesh Marketing Creative Group Springs Into Action

Mesh Marketing hits the ground running with its innovative and effective marketing concept for small to medium sized businesses. MESH, an acronym for Match, Engage, Snyc, and Harmonize, promises to deliver cohesive marketing strategies to leverage brand awareness by creating more

Longworth Industries Hires 5280 Marketing Group

West End, NC -- Longworth Industries, the exclusive manufacturer and distributor ofPolarmax,XGOandAYGtechnical base layers, is pleased to announce the addition of the 5280 Marketing Group to represent Polarmax and AYG products in the Rocky Mountain territory. “5280’s quality more