Deneki Outdoors retains Pale Morning Media as Agency of Record

World-class fly-fishing operator with lodges in two continents partners with Pale Morning Media.

WAITSFIELD, VERMONT (FOR IMMEDIATE RELEASE) – Deneki Outdoors, a world class fly-fishing lodge operator known for remote destinations, spectacular fishing, and one-of-a-kind experiences, will partner with Pale Morning Media for strategic public relations support.

As the Agency of Record, Pale Morning Media will create and implement a public relations program that promotes Deneki Outdoors and its four outfitter operations in Alaska, British Columbia, the Bahamas and Chile.

“The fuel for Deneki Outdoors’ success has been the recognition of a simple recipe: fly-fishing travelers aren’t just searching for a specific kind of destination … they’re looking for a specific kind of experience,” said Andrew Bennett, founder and president of Deneki Outdoors. “We needed a public relations partner that could convey this essential aspect of our business, and we found that partner in Pale Morning Media.”

Bennett began his search for a communications partner earlier this year, and chose Vermont-based Pale Morning Media for its capacity to connect with a wide variety of media – including both mainstream and core fishing ‘verticals’ – as well as for its fluency in social media and multi-platform communications.

“Deneki Outdoors continues to attract the world’s most passionate anglers because it’s able to give them what they want – big fish, spectacular water, and zero crowds,” said Drew Simmons, president of Pale Morning Media. “It’s the best that fishing has to offer, and we’re ecstatic to have the chance to work with this outstanding operation.”

Deneki Outdoors was founded by Bennett in 2004, and specializes in premier guided fishing experiences. Their main quarry includes trophy salmon, trout and steelhead in British Columbia, Chile and Alaska; and the reel-smoking bonefish of South Andros Island in the Bahamas. Bennett also maintains a daily blog.

“Our philosophy is simple,” added Bennett. “Deneki provides the finest guides and gear, comfortable casual accommodations and the finest world class remote fishing adventures available.”

Pale Morning Media was founded in 2001 as a public relations and strategic media consultancy specializing in the outdoor world. Today, Pale Morning Media is based in the Mad River Valley of Vermont, and works with national and regional clients in the outdoor, fly fishing, travel and media markets. For more information on Pale Morning Media, please visit