DeFeet Hires Inside Sales Manager

DeFeet hires Bryan Elliot as Eastern U.S. and inside sales manager.

Hildebran, N.C. — DeFeet is pleased to announce Bryan Elliot as the newest member of the company's sales management team. As Eastern U.S. and inside sales manager, Elliot will oversee internal efforts as well as manage DeFeet's independent sales force from the Mississippi River east.

Elliot most recently worked at Ikon Office Solutions Inc., and he brings vast experience in outside sales and account management to DeFeet. Elliot will report directly to DeFeet VP Sales Greg Demgen.

Elliot joins the DeFeet team as the company prepares for a hectic summer sales season, and experiences record growth in its Custom Shop.

“I'm excited to have Bryan on board to help us as we grow,” says DeFeet VP Sales Greg Demgen. “Bryan brings fresh, non-bike industry sales experience to our company. And as a competitive cyclist, he has the passion for our sports and our brand.”

Elliot has been a DeFeet Ambassador for more than five years, and he previously raced for the amateur Team DeFeet as a cyclist. “Being a product user of ours, Bryan provided valuable feedback on new product development,” says DeFeet CEO Shane Cooper. “Bryan will bring a professional winning attitude, a smile and one hell of a sprint to DeFeet.”

Since 1992, DeFeet has been a leader in providing the best socks and apparel to pro cyclists, adventure racers and outdoor athletes. DeFeet products are designed and manufactured in the USA to fuel passion and performance in every class of athlete. For more information, visit