Deck the Halls with Ruff Wear’s Dog Gear

Ruff Wear, the leading producer of high performance dog gear, offers a wide variety of gifts for the holiday season.
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Contact: Christy Caplan, Sundrop Media for Ruff Wear
503/412-8850
christyc@sundropmedia.com

For Immediate Release

Deck the Halls with Ruff Wear's Dog Gear
Ruff Wear brings warmth and protection to pet companions this holiday season

Bend, Ore. (October 1, 2007) - Ruff Wear, the leading producer of high performance dog gear, offers a wide variety of gifts for the holiday season. With more and more dogs considered members of the family, owners are bestowing various gifts and stockings to their dog companions. According to the American Pet Product Manufacturers Association's (APPMA's) 2007 National Pet Owners Survey, gift giving for pets continues to increase and 56 percent of dog owners bought their dog holiday presents in 2006.

This winter, people will take full advantage of seasonal outdoor activities like sledding, hiking, snow shoeing, skiing, and going for a leisurely stroll through the neighborhood after that first dusting of snow. Humans need proper gear before heading outdoors – and so do dogs. It is much more fun to go for that hike or on that winter adventure with your furry companion. Whether it's last minute holiday shopping or you're looking for items on a budget, Ruff Wear's dog gear includes toys, coats, packs and leashes – everything you and your pet companion would need for holiday fun.

“This year, consider the proper gear needed for all types of winter weather conditions. After all, sharing the experience of winter with your dog is what it's all about from a walk in Central Park to snow shoeing in the Grand Tetons,” said Patrick Kruse, Ruff Wear's owner and founder. “The latest high-performance dog gear was tested by Ruff Wear's dog ambassadors – our dog boots and dog coats were best sellers during last year's holiday season. The newest products are great for everyone on the gift list. Our 2007 fall and winter product line includes some new additions – so you can find that perfect gift for every dog on your list.”

Ruff Wear's Holiday Guide - Give the Gift of Adventure this Holiday Season
Below are gift ideas for your dog or a friend's dog –whether an adventure over winter break is on the horizon or cross country skiing is a weekend ritual.

Some of Ruff Wear's gear requires proper sizing so company experts recommend the following gift ideas and stocking stuffers. These specific items below do not have any sizing requirements.

Gifts for your own Four-legged Friend - Only the Best Will Do
Activity: After a winter adventure your plans are to lounge around with a good book and your dog. If you wish you could lie in front of the fireplace with your dog but a pillow is too small, Ruff Wear offers a variety of dog beds.
Ruff Wear Solution: For over $50, the Urban Sprawl dog bed is a luxurious place to spend quality time with your dog. MSRP is $74.95 to $149.95.

Activity: Coming home from work after a long day and looking for a toy you can toss around at the dog park to relieve stress. Warning that other dogs may become jealous!
Ruff Wear Solution: For under $20 the perfect stocking stuffer is the Hover Craft. It's the ultimate flying disc built for high speed and a great catch and fetch toy. MSRP is $11.95 to $15.95.

Activity: Going to a winter cabin and needing a leash that keeps your dog close by your side during late evening walks.
Ruff Wear Solution: For under $50 the Knot-a-Long Leash is designed to keep your dog safe. MSRP is $14.95.

Giving a Gift to a Friend – Stocking Stuffers!
Activity: The days are shorter - waking up and coming home in the dark is part of the routine for many. Your friend is looking for the perfect toy when there is only 15 minutes of daylight left to exercise his or her dog.
Ruff Wear Solution: The TurnUp is perfect for exercising and fun. It can also be given as a reward for good behavior. MSRP is $9.95.

Activity: If safety and visibility is a concern during the winter months and walking or running is the activity that kick starts the day. As you know, dogs are the best running partners – they always help motivate you.
Ruff Wear Solution: Ruff Wear's Beacon, a safety light for dogs, creates a halo of red light around your dog. It clips onto all wearable dog gear and collars for safety. MSRP is $12.95.

Activity: Everyone forgets to bring pick up bags every once in a while whether you're on a morning walk or when you go hiking down your favorite trail.
Ruff Wear Solution: The Stow'n Go Clip offers an all-in-one solution for dog walking. A pick up bag dispenser is attached to the leash so you're always prepared. MSRP is $24.95.

Gifts for an Adventure
Activity: Taking your dog out for an urban adventure or sledding in the deep snow. You're concerned about cold temperature, snow and ice as this can damage paw pads. When you want to bring along your dog for winter fun this Ruff Wear solution should be at the top of your holiday shopping list.
Ruff Wear Solution: Ruff Wear's Bark'n Boots Grip Trex were inspired by human shoes and provide long lasting comfort and protection. MSRP is $59.95.

Activity: Outdoor activities in the rain or snow should be something your dog looks forward to. Bringing along your dog to share in the activity, fun and adventure is what it's all about—rain or shine.
Ruff Wear Solution: Ruff Wear's Cloud Chaser Soft Shell Jacket turns your best friend into an all-weather adventurer. This storm ready jacket is waterproof and windproof. MSRP is $74.95.

About Ruff Wear
Ruff Wear's mission is to enhance the interactive bond between canines and their human guardians. Ruff Wear encourages an active lifestyle for everyone with a four-legged friend - stay fit, healthy and happy - whether it's 15 minutes of playtime, a long walk, or a day hike. Our gear For Dogs On the Go® combines performance, quality, fit, function and safety to meet the needs of active and adventurous canines and their companions. Based in Bend, Oregon, Ruff Wear sells their line through specialty pet and outdoor retailers as well as through www.ruffwear.com.

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