Darn Tough Vermont® Welcomes The Hanson Group Sales Agency

The Hanson Group, based near Minneapolis, MN will represent the Darn Tough Vermont brand for a large portion of the mid-west.
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Northfield, VT - Darn Tough Vermont, The Premium All Weather Performance Sock brand announced today that The Hanson Group, based near Minneapolis, MN will represent the Darn Tough Vermont brand for a large portion of the mid-west.

With over 35 years of sales experience, The Hanson group is comprised of nine associates and is managed by industry veteran Todd Hansen. The group currently represents authentic brands including Vasque, Irish Setter, Kadadyne, and Optimus along with well known fishing brands such as Ganakatsu Hooks, SPRO, and Falcon Rods.

“I couldn't have asked for a better addition to my existing lines,” said Hanson. “Darn Tough Vermont is experiencing rapid growth and I look forward to contributing to the success of a premium product that is still made in this country.”

“Darn Tough Vermont is looking forward to having The Hanson Group as part of our sales team,” said Roland Beliveau, Sales Manager of Darn Tough Vermont. “With decades of experience, they have displayed a genuine passion for the Outdoor Industry with a proven track record of representing quality brands and providing exemplary service to retail partners.”

The Hanson Group will represent Darn Tough Vermont in North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Texas, Minnesota, Wisconsin, Illinois, Iowa and Missouri.

About Darn Tough Vermont:
Darn Tough Vermont socks are designed, tested, and manufactured in Northfield, Vermont. Each sock is knit using premium fine gauge yarns with high density knitting techniques to create a sock with superior durability and cushioning without bulk. The lifetime guarantee says it all: “If our performance socks aren't the most comfortable and durable socks you've ever owned, return them for your money back.” For more information visit www.darntough.com.

Contact:
Darn Tough Vermont: Andy Linnevers, (802) 485-6078 ext. 251, andy@darntough.com
The Hanson Group: Todd Hanson, (952) 946-1017, thanson@hansongroup.net

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