- Continued investment, broadening distribution and new channels accounts for growth across all categories -
NORTHFIELD, VT. - July 20, 2017
Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, announces a 24 percent growth in the recent second quarter, year-over-year. Accounting for the impressive overall growth, Darn Tough’s individual categories – Hike, Lifestyle, Run, Work, Hunt and Kids – have all seen major increases. Opening new doors, expanding distribution and increasing product assortment within existing retailers have all contributed to the brand’s success, as has the team’s continued investments in new products and market opportunities.
“It’s especially rewarding to see that key run specialty accounts nationwide have adopted our Vertex Running collection and that it has been so highly regarded by media outlets like the Outside Magazine’s 2017 Buyer’s Guide. 101% growth year over year tells us that the hard work is paying off,” explains Ric Cabot, Darn Tough Vermont and Cabot Hosiery Mills President and CEO.
As Darn Tough works to introduce its proven, unconditionally guaranteed comfort, durability and fit to a wider consumer base, its Work and Hunt categories are up 79% and 125% respectively, with retail distribution widening and dealers taking on more inventory and styles.
The brand’s Lifestyle collection leapt forward with a substantial increase in Men’s styles at 60%, driven by growth of new accounts and existing partners adding the collection to its assortment.
New styles in the Kids collections have been eagerly received with sales soaring at 38% for the category. And in Hike, a bedrock market for Darn Tough, the increases keep coming, up 15%, overall in a category well established for the Vermont-based brand.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Kids’ styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.