Darn Tough Vermont Named Official Sock Sponsor of the American Cancer Society’s 2014 Relay for Life NordicStyle

Author:
Updated:
Original:
Image placeholder title

FOR IMMEDIATE RELEASE: March 10, 2014

Media Contact
Anya Frans
PMG Public Relations
(802) 862.3929 ext. 118
anya@peoplemakinggood.com

Darn Tough Vermont Named Official Sock Sponsor of the American Cancer Society’s 2014 Relay for Life NordicStyle

Northfield, Vermont (SNEWS) March 10, 2014 – Darn Tough Vermont, American manufacturer of the fastest growing collection of outdoor performance socks, was named the official sock sponsor of the American Cancer Society’s 2014 Relay for Life NordicStyle.

The only event of its kind in the country, Relay for Life NordicStyle is an overnight cross-country ski and snowshoe event that will take place from Saturday, March 22 to Sunday, March 23, 2014 at the Trapp Family Lodge in Stowe, Vermont. Recognized for being the first premier full-service cross-country ski center in the United States, the Trapp Family Lodge has hosted Relay for Life NordicStyle for over a decade.

“One person can make a difference, a community working together can bring about even more change. That’s why Relay for Life is so powerful. Each event helps raise awareness for the American Cancer Society while being completely unique to its community. We’re thrilled to be working with Darn Tough Vermont because they’re an active member of the local community and they also makes the best Nordic socks around. Our partnership couldn’t be a better fit,” says Kathi Echelberger, Relay for Life Committee Member.

In addition to Darn Tough’s sponsorship of Relay for Life NordicStyle, the Vermont hosiery company was also named the official sock of the Trapp Family Lodge in January 2014, adding an even deeper community connection to the event.

“Vermonters are a tight-knit community and Relay for Life NordicStyle is the perfect example of how we come together to support each other. It’s great to stand alongside other local businesses, families and individuals who are supporting Relay for Life and their mission to end cancer. We’re honored to support an organization that values perseverance and strength as much as we do,” says Ric Cabot, President and CEO of Darn Tough Vermont.

The 2014 Relay for Life NordicStyle starts at 6:00pm on Saturday, March 22 and goes until 6:00am the following day, Sunday, March 23, 2014. The signature Relay for Life ceremonies will include the Survivor and Caregiver Reception, the Luminaria Ceremony and the Fight Back Ceremony. All money raised during the event will stay in Vermont to help those affected by cancer.

For more information on Darn Tough Vermont, please visit www.DarnTough.com. To sign up for, participate in or learn more about Relay for Life NordicStyle, visit www.RelayForLife.org/NordicStyleVT.

# # #

About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.

About Relay for Life NordicStyle: The American Cancer Society Relay for Life is a life-changing fundraising event that gives communities across the globe a chance to celebrate the lives of people who have battled cancer, remember loved ones lost and fight back against the disease. For over a decade, Relay for Life NordicStyle has provided the Vermont community with an opportunity to help fight cancer by raising money and awareness to support the American Cancer Society. Held at the Trapp Family Lodge in Stowe, Vermont, Relay for Life NordicStyle starts at 6:00pm on Saturday, March 22 and ends at 6:00am on Sunday, March 23, 2014. To learn more about Relay for Life NordicStyle, please visit: www.relayforlife.org/nordicstylevt

Related

Image placeholder title

Darn Tough Vermont Named Official Sock Sponsor of Special Olympics Vermont’s 2014 Winter Games

FOR IMMEDIATE RELEASE: February 24, 2014 Media ContactAnya FransPMG Public Relations(802) 862 3929 ext. 118anya@peoplemakinggood.com Darn Tough Vermont Named Official Sock Sponsor of Special Olympics Vermont’s 2014 Winter Games – Darn Tough Donates 250 Pairs of Socks to Vermont ...read more

Image placeholder title

Darn Tough Vermont Gets Funky with New Hike/Trek Socks

FOR IMMEDIATE RELEASE: July 21, 2014 Media ContactAnya FransPMG Public Relations(802) 862.3929 ext. 118anya@peoplemakinggood.com Darn Tough Vermont Gets Funky with New Hike/Trek Socks– Darn Tough Vermont to Debut New Men’s and Women’s Hike/Trek Socks at Outdoor Retailer Summer ...read more

DTV

Darn Tough Vermont Chosen as Official Sock of the Trapp Family Lodge

Media ContactAnya FransPMG Public Relations(802) 862.3929 ext. 118anya@peoplemakinggood.com FOR IMMEDIATE RELEASE: January 7, 2014 Northfield, Vermont (SNEWS) January 7, 2013 – Darn Tough Vermont, American manufacturer of the fastest growing collection of outdoor performance ...read more

Image placeholder title

Darn Tough Vermont Drives Innovation in the Outdoor Performance Sock Category

FOR IMMEDIATE RELEASE: July 28, 2014 Media ContactAnya FransPMG Public Relations(802) 862.3929 ext. 118anya@peoplemakinggood.com Darn Tough Vermont Drives Innovation in the Outdoor Performance Sock Category– Darn Tough Vermont Features New Hike/Trek, Lifestyle and Endurance ...read more

Image placeholder title

Darn Tough Vermont Introduces Endurance Line

FOR IMMEDIATE RELEASE: July 23, 2014 Media ContactAnya FransPMG Public Relations(802) 862.3929 ext. 118anya@peoplemakinggood.com Darn Tough Vermont Introduces Endurance Line– Darn Tough Vermont’s New Endurance Line Can Keep Pace with Any Athlete, to Debut at Outdoor Retailer ...read more

Image placeholder title

Darn Tough Vermont to Sponsor Special Olympics Team Vermont Members for 2014 USA Games

FOR IMMEDIATE RELEASE: May 6, 2014 Media ContactAnya FransPMG Public Relations(802) 862.3929 ext. 118anya@peoplemakinggood.com Darn Tough Vermont to Sponsor Special OlympicsTeam Vermont Members for 2014 USA Games– Darn Tough Outfits Team Vermont and Sponsors Transportation – ...read more

Image placeholder title

Darn Tough Vermont Too Darn Busy to Celebrate Traditional Decade Milestone

FOR IMMEDIATE RELEASE: October 14, 2014 Media ContactAnya FransPMG Public Relations(802) 862.3929 ext. 118anya@peoplemakinggood.com Darn Tough Vermont Too Darn Busy to Celebrate Traditional Decade Milestone– American Sock Company Celebrates 11 Years of Business – Northfield, ...read more

Image placeholder title

Darn Tough Vermont Steamrolls Last Year’s Q2 Results, Maintains Momentum for 2014

FOR IMMEDIATE RELEASE: July 22, 2014 Media ContactAnya FransPMG Public Relations(802) 862.3929 ext. 118anya@peoplemakinggood.com Darn Tough Vermont Steamrolls Last Year’s Q2 Results, Maintains Momentum for 2014– 2014 Q2 Revenue Up 66% Over 2013 – Northfield, Vermont (SNEWS) July ...read more

Image placeholder title

Darn Tough Vermont Continues Record Setting Pace in 2014 with Best Q1 in Company's History

FOR IMMEDIATE RELEASE: April 15, 2014 Media ContactAnya FransPMG Public Relations(802) 862.3929 ext. 118anya@peoplemakinggood.com Darn Tough Vermont Continues Record Setting Pace in 2014with Best Q1 in Company's History Northfield, Vermont (SNEWS) April 15, 2014 – Darn Tough ...read more