FOR IMMEDIATE RELEASE: March 10, 2014
PMG Public Relations
(802) 862.3929 ext. 118
Darn Tough Vermont Named Official Sock Sponsor of the American Cancer Society’s 2014 Relay for Life NordicStyle
Northfield, Vermont (SNEWS) March 10, 2014 – Darn Tough Vermont, American manufacturer of the fastest growing collection of outdoor performance socks, was named the official sock sponsor of the American Cancer Society’s 2014 Relay for Life NordicStyle.
The only event of its kind in the country, Relay for Life NordicStyle is an overnight cross-country ski and snowshoe event that will take place from Saturday, March 22 to Sunday, March 23, 2014 at the Trapp Family Lodge in Stowe, Vermont. Recognized for being the first premier full-service cross-country ski center in the United States, the Trapp Family Lodge has hosted Relay for Life NordicStyle for over a decade.
“One person can make a difference, a community working together can bring about even more change. That’s why Relay for Life is so powerful. Each event helps raise awareness for the American Cancer Society while being completely unique to its community. We’re thrilled to be working with Darn Tough Vermont because they’re an active member of the local community and they also makes the best Nordic socks around. Our partnership couldn’t be a better fit,” says Kathi Echelberger, Relay for Life Committee Member.
In addition to Darn Tough’s sponsorship of Relay for Life NordicStyle, the Vermont hosiery company was also named the official sock of the Trapp Family Lodge in January 2014, adding an even deeper community connection to the event.
“Vermonters are a tight-knit community and Relay for Life NordicStyle is the perfect example of how we come together to support each other. It’s great to stand alongside other local businesses, families and individuals who are supporting Relay for Life and their mission to end cancer. We’re honored to support an organization that values perseverance and strength as much as we do,” says Ric Cabot, President and CEO of Darn Tough Vermont.
The 2014 Relay for Life NordicStyle starts at 6:00pm on Saturday, March 22 and goes until 6:00am the following day, Sunday, March 23, 2014. The signature Relay for Life ceremonies will include the Survivor and Caregiver Reception, the Luminaria Ceremony and the Fight Back Ceremony. All money raised during the event will stay in Vermont to help those affected by cancer.
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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.
About Relay for Life NordicStyle: The American Cancer Society Relay for Life is a life-changing fundraising event that gives communities across the globe a chance to celebrate the lives of people who have battled cancer, remember loved ones lost and fight back against the disease. For over a decade, Relay for Life NordicStyle has provided the Vermont community with an opportunity to help fight cancer by raising money and awareness to support the American Cancer Society. Held at the Trapp Family Lodge in Stowe, Vermont, Relay for Life NordicStyle starts at 6:00pm on Saturday, March 22 and ends at 6:00am on Sunday, March 23, 2014. To learn more about Relay for Life NordicStyle, please visit: www.relayforlife.org/nordicstylevt.