Darn Tough Vermont Introduces RFL Vertical Sock at Winter OR

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FOR IMMEDIATE RELEASE: January 21, 2015

Media Contact

Rebekah Grim

PMG Public Relations

(802) 862 3929 ext. 117

rebekah@peoplemakinggood.com

Darn Tough Vermont Introduces RFL Vertical Sock

Darn Tough exhibits new radically thin sock at Outdoor Retailer Winter Market 2015

Northfield, Vermont (SNEWS) January 12, 2015 – Darn Tough Vermont, the leading manufacturer of the fastest growing collection of outdoor performance socks in the USA, will debut one of the industry’s lightest vertical socks, the Really !#*$@£% Light (RFL) Over-the-Calf Ultralight, at the 2015 Winter Outdoor Retailer (Booth 32150).

“Serious skiers and riders want the least amount of fabric between their foot and boot, which is why we created the RFL sock for the Vertical line” explains Ric Cabot, President and CEO of Darn Tough Vermont. “For us, the name says it all: this is a Really !#*$@£% Light Sock.”

A lighter than Ultralight sock, Darn Tough Vermont’s new Really !#*$@£% Light (RFL) Over-the-Calf Ultralight sock is constructed out of 17.2 Micron fine gauge Merino wool for a radically thin ski sock. Providing seamless fusion between boot and foot, the RFL delivers the ultimate performance fit with legendary toughness. (MSRP $24.00).

Darn Tough Vermont’s new RFL sock will provide skiers and riders with a sock that looks great, feels great and doesn’t sacrifice performance for style.

Made with naturally antimicrobial, fine gauge Merino wool and True-Seamless™ knitting technology to create a virtually undetectable toe seam, Darn Tough Vermont socks aggressively wick moisture to keep feet dry, temperature regulated and comfortable. At 1,441 stitches per square inch, Darn Tough Vermont’s knitting is the highest density in the industry and ensures a smooth fit that reduces blisters, slipping and bunching. 

Unconditionally guaranteed for life, each Darn Tough Vermont sock is designed, manufactured and tested in Northfield, Vermont for unrivaled comfort, fit and durability.

Darn Tough Vermont will be serving up their famous maple creemees topped with bacon at the 2015 Winter Outdoor Retailer in Salt Lake City, Utah at Booth 32150 located in the Salt Palace Convention Center from January 21st to the 24th. The RFL sock will be available at select U.S. retail stores for Winter 2015. For more information about Darn Tough Vermont socks, please visit http://www.darntough.com.

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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee. 

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.

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