Darn Tough Vermont Closes Out Fourth Quarter with Record-Breaking Momentum, Strong YE Showing

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FOR IMMEDIATE RELEASE: January 16, 2014

Media Contact
Anya Frans
PMG Public Relations
(802) 862 3929 ext. 118
anya@peoplemakinggood.com

Darn Tough Vermont Closes Out Fourth Quarter with Record-Breaking Momentum, Strong YE Showing
2013 Revenue Up 78% Over 2012 –

Northfield, Vermont (SNEWS) January 16, 2014 – Darn Tough Vermont, American manufacturer of the fastest growing collection of performance socks, reports that 2013 sales and profitability were the best yet in its, and parent company Cabot Hosiery’s, 35-year history with 2013 revenue up 78% over 2012.

“We ended 2013 with a strong quarter that was 38% over plan, and are extremely proud of our continued growth in a highly competitive industry,” says Ric Cabot, president and CEO of Darn Tough Vermont.

“We created Darn Tough Vermont 10 years ago on the belief that, with our deep experience and dedicated staff, we could make the most comfortable, best performing, most durable socks on the market. Furthermore we could achieve this here, in our mill in Northfield, Vermont. More now than ever, consumers want a top quality product. Darn Tough’s success validates this idea and shows that consumers are discerning the differences that make our socks stand apart. We’re excited to move into 2014, a year that will see Darn Tough break new ground in the hosiery industry.”

A strong showing from all categories drove the company’s fourth quarter growth and fiscal year results. In 2014, Darn Tough will be rounding out their current collection by adding new models to their Men’s and Women’s Lifestyle lines as well as introducing two entirely new Work and Gym sock categories.

In addition, the company will be incorporating their Ski/Ride line into Vertical, a new collection that combines current Ski and Ride socks with 12 new styles that break ground in snow sport hosiery.

For more information about Darn Tough Vermont socks, please visit www.DarnTough.com.

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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com

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