FOR IMMEDIATE RELEASE: February 12, 2014
PMG Public Relations
(802) 862 3929 ext. 118
Darn Tough Vermont Brings Home the Bacon with
Over 4,000 Maple Bacon Creemees Served at OR Winter Market and SIA Snow Show
– From Socks to Creemees, Darn Tough Dominated the Winter Trade Show Scene –
Northfield, Vermont (SNEWS) February 12, 2014 – Darn Tough Vermont, the leading US manufacturer of outdoor performance socks, travelled in January to the OR Winter Market show in Salt Lake and then the SIA Snow Show in Denver. At both events, lines quickly formed outside the Darn Tough Booth.
While there’s no doubt the major attraction was the socks, particularly the new Captain America model, which Outside Magazine chose as their favorite sock of the show, Darn Tough’s authentic Vermont maple soft serve ice cream cone sprinkled with fresh, savory, Carleton Hotel brand bacon drew in fans from far and wide.
Whether it was the socks or the warm, welcoming Vermont disposition, Darn Tough served a whopping 4,000 maple creemees topped with 100 pounds of bacon, a sizzling performance that smoked last year’s record.
“The thing that’s in the blood of every one of our company’s employees is their obsession to do better, to never be satisfied,” explains Ric Cabot, President and CEO of Darn Tough Vermont.
“We applied this relentless pursuit of excellence to creating a booth side attraction that would redefine the category by going beyond kegs of beer, comely models and Skittles in a bowl. We challenged our team to think big and they delivered. We are confident that our maple bacon creemee sets the bar in legendary booth attractions.”
In addition to serving maple bacon creemees, Darn Tough debuted three innovative sock lines for 2014, including Vertical, the Gym Sock and the Work Sock. The company also introduced ten fresh sock styles in the Men’s and Women’s Lifestyle lines. Featuring bright colors and bold designs, their new Lifestyle socks are perfect for anyone looking to electrify their sock drawer.
Darn Tough will be serving up their famous maple bacon creemees again at the 2014 Outdoor Retailer Summer Market in Salt Lake City, Utah, giving trade show pilgrims something to look forward to along with the latest and greatest sock styles.
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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.