Fifteen inspiring athletes and adventurers join the brand’s roster
Northfield, VT. - May 23, 2017
Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, unveils the brand’s new professional ambassador program, Team DTV, welcoming 15 athletes and ardent adventurers to the Darn Tough family. Hailing from the United States and beyond, each Team DTV member is fueled by a passion to explore, protect and celebrate the wild, and share their stories along the way.
“Over the last 13 years of rapid growth, we’ve welcomed so many people to our ever growing Darn Tough community. After reviewing hundreds of applications for Team DTV, we are excited to welcome these 15 amazing individuals to the family. Each of them are stewards of the outdoors in their own way, they embody our beliefs, and most importantly they are simply great people who are relatable with inspiring stories,” said Courtney Laggner, Marketing Manager at Darn Tough Vermont.
Joining Team DTV is Allie Rood, Brooke Froelich, Coree Woltering, Eric Sensemen, Fawn Dorr, Jeremy Wolf, Josh Ferenc, Megan McJames, Neely Fortune, Noah Tautfest, Ralph Kucharek, Sasha Yakovleff, Stevie Anna, Vasu Sojitra, and Zeb Blais.
Based in Northfield, Vermont, Darn Tough continuously challenges their products in the lab and in the wild. “We’re really looking forward to partnering with our new team, adding them to the development and product testing process, to really push our socks even harder than ever out in the field. With the support of Team DTV, we know we can take our end-use-specific socks to an even greater level of comfort, durability and fit.” said Darn Tough Design and Development Director Lyn Feinson.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in several activewear categories including Lifestyle, Hike, Run, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Kids’ styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.