Dare 2b Debuts New Shells at SIA for Winter 2015-16

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Portsmouth, NH (January 26th, 2015) - Dare 2b, one of the U.K.’s hottest young snow and ski brands, offers a new and innovative shell collection for Winter 2015. Debuting a line of technical stretch jackets with advanced performance features for full freedom of movement and versatility, Dare 2b has you covered no matter the alpine activity of the day.

The new Shells highlight one of Dare 2b’s newest technologies for the ’15-’16 winter season, AEP Kinematics for snow sports. This innovative technology analyzes the body’s points of motion during athletic performance to refine the garment’s fit for each specific sport. The new collection combines ergonomics with design features such as 360-degree stretch and strategic articulation, allowing for a full, unrestricted range of movement.

Men’s Ardor Jacket

The Ardor Jacket offers full freedom of movement and versatility to make bluebird powder days even better. Incorporating Dare 2b’s AEP Kinematics technology, the Ardor is designed to provide the wearer fully unrestrained movement, and at less than 905g, this shell won’t weigh you down. Features include a water repellent finish, taped seams, detachable hood and snow skirt, articulated sleeves, and underarm ventilation zips. Available in black, skydiver blue, and lime zest in sizes S-XXL. MSRP $160.

Men’s Occlude Jacket

The must-have jacket for any outdoor enthusiast, the Occlude is ready to take on the gnarliest day. Features include a waterproof and breathable 4-way stretch fabric and water repellent finish, articulated sleeves, multiple interior and exterior pockets, detachable hood, part mesh/part taffeta lining, a weight of less than 755g, and more. Available in skydiver blue/airforce, black, fiery red, lime zest/key lime and trek green/highland green in sizes S-XXXL. MSRP $120.

Women’s Stature Jacket

The Stature Jacket looks as good as it feels. A technical active fit with clean lines and a feminine silhouette, the Stature also features Dare 2b’s AEP Kinematics, which allows for complete freedom of motion and agility. Articulated sleeves, underarm ventilation zips, water repellent finish, taped seams, and more. At a weight of less than 615g, you get the performance, without the bulk. Available in fairway green and black in sizes 4-16. MSRP $160.

Women’s Peltry Jacket

Designed to handle an array of mountain fun, the Peltry will keep you protected while still offering a custom fit. Features include a waterproof and breathable 4-way stretch fabric and water repellent finish, taped seams, adjustable shock cord hem system, detachable hood, articulated sleeves, a part mesh/part polyester taffeta lining, and more. Available in performance purple, black, fairway green, aqua/enamel, and surfspray blue in sizes 4-16. MSRP $120.

Links:

Dare 2b: dare2b.com

Facebook: facebook.com/dare2bwelcometoourmountain

Twitter: @dare2bonline

About Dare 2b

Dare 2B is a mountain sports brand offering innovative and fashionable ski and sportswear to those who are all about having fun on the mountain. Urmston-based in the UK, Dare 2b is owned by the Black family who have over 80 years and three generations’ experience in making high quality waterproofs. The Dare 2b brand was established in 1999 and is today widely sold throughout Europe and is expanding its distribution in the U.S. The company employs more than 400 people and exports to more than 30 countries with dedicated sales offices in France, Belgium, Germany, Holland and Spain.

PRESS CONTACT:

Tara Coyle

Terra PR

307-733-8777

Tara@terrapublicrelations.com

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