Dare 2b Debuts New Kids’ Snow Apparel at SIA for Winter 2015-16


Portsmouth, NH (January 23rd, 2015) - Dare 2b expands their U.S offering in 2015 with a fun and re-imagined kids’ line offering a protective, warm, and versatile collection with a wide range of technical features and looks. 

Dare 2b's new kids' fall/winter '15-'16 line offers the unique combination of quality, comfort, performance and value. Bright colors and cute designs keeps kids visible while keeping them playing outside all winter long.

Because kids play just as hard as adults, the new kids’ line highlights one of Dare 2b’s newest technologies for the ’15-’16 winter season: AEP Kinematics. This innovative technology analyzes the body’s points of motion during athletic performance to maximize the garments’ fit for each specific sport. The new collection combines an ergonomic fit with design features such as 360 degree stretch and strategic articulation, allowing for a full, unrestricted range of movement. Play on!

Boys’ Fervent Junior Pro

The Fervent Junior Pro is a must-have for any young shredder. A direct takedown from dad’s, the Fervent features Dare 2b's AEP Kinematics technology, which provides total freedom of movement and agility. Paired with a 4-way stretch fabric, the Fervent can handle any winter activity. Just like dad’s coat, the Fervent Junior features taped seams, DWR finish, articulated sleeves, detachable hood and snow skirt, multiple interior and exterior pockets, underarm ventilation zips, adjustable shock chord hem for 7+, and more. Available in lime green/khaki green, mosaic blue/freshwater blue, and trail blaze/Cajun orange in sizes 3-12 years, 32-34”. MSRP $180.

Girls’ Merriment Jacket

The Merriment Jacket is designed for the serious mountain girl. Waterproof and breathable 4-way stretch fabric with a DWR finish protects and performs at the same time. Additional features include taped seams, articulated sleeves, multiple interior and exterior pockets, detachable hood and snow skirt, adjustable shock cord hem for 7+, and reflective detailing for extra safety as the sun goes down. Available in black, electric pink, and freshwater blue in sizes 3-12 years, 32-34”. MSRP $120.

Unisex Downpour Softshell

A shell made for outdoor adventures in the cold. The Downpour features Dare 2b’s Ilus Loft Softshell fur backed woven fabric with a windproof membrane for cozy comfort in the worst conditions. Waterproof, with a detachable hood, adjustable cuffs, and inner zip and chin guard. Available in airforce blue dover stripe print, black, fairway green, and skydiver blue in sizes 3-12 years, 32”-34. MSRP $70.

Unisex Revolt Softshell

The perfect shell for the outdoor adventurer. The Revolt features Dare 2b’s Ilus Loft Softshell fur backed woven fabric with a windproof membrane to keep kids protected and having fun. Waterproof, with a detachable hood, adjustable cuffs, and inner zip and chin guard for grown-up performance. Available in performance purple, small Portland print, and electric pink in sizes 3-12 years, 32”-34”. MSRP $70.

Unisex Ricochet Core Stretch

A half zip for every day in every color. The Ricochet Core Stretch features Dare 2b’s Ilus Core warm backed knitted stretch fabric for ultimate comfort and flexibility. Additional features include an inner zip and chin guard along with quick drying abilities. Available in an incredible variety of colors including freshwater blue, white, electric pink, skydiver blue, black, fiery red, performance purple, fairway green, and trailblaze in sizes 3-12 years, 32-34”.

Unisex Freestand Pant

A pant designed to ensure all-day comfort and play-ability. The Freestand is the perfect pant for growing boys and girls. Featuring grow cuffs at the hem and adjustable and detachable suspenders , the Freestand Pant is designed to grow with the young shredder, up to 2”. Additional features include taped seams, part-elasticated waist with adjusters, integral snow gaiters, and more. Available in trail blaze, lime green, performance purple, black, and freshwater blue in size 3-12 years, 26”, 28”. MSRP $70.


Dare 2b: dare2b.com

Facebook: facebook.com/dare2bwelcometoourmountain

Twitter: @dare2bonline

About Dare 2b

Dare 2B is a mountain sports brand offering innovative and fashionable ski and sportswear to those who are all about having fun on the mountain. Urmston-based in the UK, Dare 2b is owned by the Black family who have over 80 years and three generations’ experience in making high quality waterproofs. The Dare 2b brand was established in 1999, and today is widely sold throughout Europe. It is currently expanding its distribution in the U.S. The company employs more than 400 people and exports to more than 30 countries with dedicated sales offices in France, Belgium, Germany, Holland and Spain.


Tara Coyle

Terra PR