Dale of Norway Expands Ambassador Program


Dale of Norway continues to grow their Ambassador Program with new ambassadors and an enhanced program. The program was created last year to share a glimpse of the Dale lifestyle, by folks who represent the brand through original photos, authentic stories, and experiences.

The focus of the Dale Ambassador Program is at a grassroots level: show real and relatable people in Dale product, and feature organic and interesting stories to promote the brand and products in a modern way. Content created by the ambassadors will be featured on Dale’s social media accounts to expand brand and product visibility while engaging Dale of Norway consumers.

“We are excited about this marketing initiative, because it’s an opportunity for Dale of Norway’s brand story to be shared in a new way,” commented Kerrie Lohr, marketing and media coordinator for Dale of Norway North America. “We want Dale of Norway to be introduced in a fresh, fun way that engages a multigenerational audience.”

Dale of Norway’s newly appointed Ambassador is Gretchen Powers, a freelance photographer and filmmaker, and blogger. Her lifestyle encapsulates the Dale brand, from her alpine, coastal, and city exploration to authentic and original photos inspired by her experiences.

Lohr went on, “We are interested in growing our Ambassador Program and welcome interested individuals to contact us. We are looking for individuals who are socially connected and would be enthusiastic about supporting our brand.”

Dale of Norway Ambassadors in return for promoting the Dale brand, receive product, recognition, and support. Individuals interested in becoming a Dale of Norway Ambassador should contact Kerrie Lohr at Kerrie.lohr@daleofnorway.com.