Dakota Grizzly Retains What’s UP Public Relations as Agency of Record


St Louis, MO, May 23rd, 2017. Respected in the outdoor industry for rugged and reliable men’s lifestyle clothing, Dakota Grizzly wants the industry to know more. Dakota Grizzly is a heritage brand from the "Gateway to the West,” St. Louis, Missouri and they have some stories to tell. Dakota Grizzly’s durable, comfortable and dependable men’s lifestyle and outdoor apparel is designed for the backwoods, front steps, BBQs and trails. As of May 2017, they’ve named What’s UP Public Relations as their agency of record.

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Although a newer brand founded in 2008, Dakota Grizzly is part of a 70-plus year garment industry making a legacy in the Midwest. As a reputable manufacturer, Dakota Grizzly is motivated to build the brand into a leader in men’s contemporary urban lifestyle clothing.

"Our retailers are looking for an apparel brand that offers detail, quality, value (to both the retailer and end user) with a great fit," Dakota Grizzly Co-Owner Rob Rosenblum explains. “Consumers in our focus groups told us there was a place in their closet for the distinctive look and fit of Dakota.”

Today’s independent retailers are looking for new brands that aren’t over distributed and that will provide their customer quality, re-imagined rugged styles and value. Dakota Grizzly can give retailers that edge while adding to their bottom line.

“What’s up PR was chosen because of their extensive industry experience and their attention to detail. We are very pleased to be working with What’s UP PR and Beth Cochran,” says Rosenblum.

What’s UP PR was hired to communicate these new generation priorities and regional objectives to the trade, retail partners and outdoor consumers.

Beth Cochran, founder of What’s UP PR, explains their mutual goals: “Dakota Grizzly is a reputable brand with a new generation of leadership and energy. The brand is rugged and ready, with a mindset on renewal in a city that presents growing opportunities for design and manufacturing. We are excited to tell the story of a new generation committed to specialty retail and provide a formula to help them succeed.”

About Dakota Grizzly

Founded in 2008 and based in St. Louis, Dakota Grizzly is a premium men’s urban rugged apparel line. The corporate lineage date back to WWII. The brand caters to men with a discriminating eye for detail with garments that have a unique design signature. When we say history, we mean it. Check out this video on the garment manufacturing legacy in St. Louis. Look for us at fine specialty outdoor stores, men’s lifestyle stores, boutiques and our dealer locator on our website. www.dakotagrizzly.

St Louis Background