CW-X Expands in U.K., Ireland

The Wacoal Sports Science Corporation (WSSC), makers of CW-X® Conditioning Wear (www.cw-x.com), has signed an agreement with Big Bear Sports to be the brand’s new distributor in the United Kingdom and Republic of Ireland.
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Media Contact:

Jamie Gribbon
Blumenfeld and Assoc., Inc. PR
203 655 1600; Jamie@blumenfeldpr.com

John L.A. Wilson
Wacoal Sports Science Corp.
212 743 9662; jwilson@cw-x.com


CW-X EXPANDS IN U.K., IRELAND

Big Bear Sports Becomes New Distributor

NEW YORK, N.Y. (July 29, 2009) – The Wacoal Sports Science Corporation (WSSC), makers of CW-X® Conditioning Wear (www.cw-x.com), has signed an agreement with Big Bear Sports to be the brand's new distributor in the United Kingdom and Republic of Ireland. The move will introduce CW-X to the Irish market, which will join the brand's existing markets in the U.K., U.S., Canada, Australia, New Zealand and Japan.
CW-X is currently sold exclusively through the Snow + Rock chain in Great Britain (including the Harrods and Dublin stores), and will now expand throughout the U.K. in specialty retail channels by Big Bear Sports.
Big Bear (www.bigbear.co.uk), based in Middlesex, just outside London, has a strong portfolio of specialty outdoor sports performance brands including Cloudveil, Mountainsmith, Sidi and Spyder.
“The CW-X brand is a perfect fit with our business model which offers premium quality products that present the consumer with tangible and key points of difference, through the use of innovative technologies and considered designs,” said Mitch Terleckyi, Managing Director of Big Bear Sports. “We are looking forward to launching this exciting new brand in the U.K. and feel it has great potential across a number of different sport and activity based markets.”
Adds John L.A. Wilson, president and COO of the WSSC, “I'm excited to be expanding our availability in the U.K. and Ireland. There is a large and dedicated sports and fitness market that stands to gain from the performance benefits of targeted support.”
Wacoal Sports Science has been issued numerous patents for CW-X technology – 11 in the U.S., 16 in Japan and nine in Europe. CW-X has been extensively tested and proven in competition by Olympics medalists, cyclists in the Tour de France, and climbers on two separate and successful Mt. Everest expeditions.
Wacoal Sports Science Corp. is a wholly owned subsidiary of Japan's Wacoal Corp. (NASDAQ: WACLY), one of the world's largest manufacturers of intimate apparel. It is headquartered in New York City at 136 Madison Avenue. For more information: 212 743 9673; jwilson@cw-x.com; www.cw-x.com.

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7-29-09

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