Cutting Edge Sports Brandson Display at Trendcast

More than 60 members of the media kicked off the summer season by checking out the latest in next year’s winter gear and equipment at TrendCast.
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NEW YORK, NY – June 12, 2006 - More than 60 members of the media kicked off the summer season by checking out the latest in next year's winter gear and equipment at TrendCast, a made-for-media event that showcases gear, lifestyle and fitness products in advance of those products being shipped to retail. TrendCast was held on Thursday evening, June 8 at the Reebok Sports Club in New York City.

This year, a new event, called FitCast, was added to the TrendCast schedule. At FitCast, the editorial media were invited to preview the latest exercise equipment and workout equipment alongside representatives from the manufacturers of the fitness equipment.

Organized by True North Brand Group, Inc. and supported by the Sporting Goods Manufacturers Association (SGMA), TrendCast is an opportunity for the media to meet with key executives and learn about the latest innovations in the sporting goods industry/marketplace. Also, the media received the latest sports and fitness participation trends – courtesy of SGMA.

A range of premium fitness, outdoor and lifestyle brands gave media members (representing more than 45 different publications, television stations and websites) a sneak peak into next winter's lifestyle pieces and gear. The equipment on hand ranged from the latest in skis and snowshoes to new workout equipment, as well as fashionable apparel for the après ski scene.

The attending media were wide ranging from the CBS Early Show and MTV to The Wall Street Journal, Oprah Magazine, Martha Stewart Living, Prevention, GQ, Women's Health, Best Life, Good Housekeeping, Vogue, Elle, Health, Cosmo Girl, Family Circle, Popular Science, FHM and Stuff Magazine, to name just a few. They had an opportunity to see and hear about the latest trends within the sporting goods and outdoor industry.

“Events like TrendCast provide a unique opportunity for the sporting goods industry to foster relationships with the trade and consumer media,” said SGMA President/CEO Tom Cove. “This is also a dynamic venue to showcase the type of technology being used in the fitness, outdoor, and sporting goods industries these days.”

Leading industry designers were also on hand to help show media members and producers where the market is headed. “The trend toward more user-specific products as well as customizable, lightweight products continues to grow within the sports performance and lifestyle marketplace,” said T.J. Gray, one of the principles of Rocketfish Product Design Studio, who was on hand at TrendCast to talk with media members about emerging trends, colors and fabrications.

Some of the new products introduced at TrendCast included:

• Outdoor Zone: Tubbs Snowshoes kicked off its 100th year and introduced an entirely new collection of snowshoes in celebration of the century benchmark. The new shoes include a wide array of graphics and colors, as well as price points aimed to fill the needs of all levels of snowshoers. New skis in the all-condition, free skiing and women's category were showcased from Volkl. Their built-in, integrated ski/binding system, Motion iPT, has been expanded into the women's only, Attiva collection. Tecnica ski boots introduced its new Modo Series for the 06-07 season that has been built for comfort and convenience. Kombi, maker of winter and backcountry gloves, was on hand to launch a new collection of gloves that have jacket to cuff compatibility with a new cuff design that eliminates excess materials and streamlines the fit. Princeton-Tec, a leader in LED technology, has introduced a new hand-held flashlight, the Genesis, which features 3 watt LED quantum lens technology. Priced at $84.99, this outdoor accessory can be conveniently carried in a backpack or attached to your belt. Dermatone's sunscreen will protect you from the summer (and winter) sunshine. Its coffee-flavored lip balm and hands-free applicator on its traditional lotion will protect the skin in all types of weather. IllumiNITE has greatly expanded on its line of fitness apparel suited to active people. While the company has been a leader in reflective technology, IllumiNITE is also offering a new collection of pieces called DAYglow that offer improved visibility for people who are outside during dusk and dawn. One of the adidas match balls from the World Cup in Germany this summer was on display. Called Team Geist, this new ball is more aerodynamic, sleeker, and smoother than previous World Cup balls.

• Lifestyle Zone: Neve Designs introduced a new line of fine merino wool, winter sweaters that are soft, comfortable AND machine washable. This sweater collection for men and women is equally suited for the slopes, the lodge and a night on the town. Gordini introduced a new piece of headwear called Lobz, which wraps around the user's head to keep your ears warm and include integrated headphone speakers compatible with MP3 players. Hummer launched a new line of footwear at TrendCast that includes comfortable go-anywhere styles of shoes and boots. Hummer Global Footwear, inspired by the go-anywhere approach set forth by the SUVs, will be available at retail later this summer. Turtle Fur, presented its new product Fog Free, headwear that solves the problem of keeping one's face covered in cold weather which keeps fabric away from the mouth and nose and also prevents glasses or goggles from fogging up. FU-R, a new lifestyle headwear brand that will hit stores for the first time this fall, showcased its line of quality hats which come in fun, youthful styles and colors. SIGG, maker of aluminum water bottles that have a unique blend of style and function, has been taking the water market segment by storm over the past year. Based on the reception that new styles received at TrendCast, look for that surging growth to continue. As Tecnica's Italian designed and made après collection continues to grow in popularity, chic new styles in fur and fur/wool/leather blends for men and women were showcased. Fans of Tecnica's Moon Boot® will also be delighted with the new patterns and designs being offered in that segment of the line.

• Fitness Zone: Horizon Fitness introduced its new line of treadmills. One of them was the WT 951 Wireless Pedometer Treadmill which was particularly popular. Priced at $999, this treadmill allows you to use a special pedometer to track your daily steps to complement your treadmill workout. The Q37E elliptical motion trainer – priced at $2,000 to $2,800 -- from Octane Fitness provides the user with a wide variety of exercise routines which give you a diverse upper and lower body workout. Icon Health & Fitness showcased the Pro-Form 900 elliptical motion trainer which will be sold for $599. It contains 10 resistance levels and 10 different fitness programs. Also on display was the Nordic Track Elite 3200 treadmill. It features a cable ready TV screen and an I-Fit Card which gives you access to 24 different workouts. The Numetrix Sports Bra from Textronics is a traditional sports bra with heart-rate monitor technology built into the fabric. Priced at $45, it can be washed and dried like any traditional sports bra. Concept 2 is taking indoor rowing to new heights. Its new Model E indoor rowing machine – priced at $1,250 – will be seen in gyms and homes. This new model sits 20 inches off the ground, six inches higher than the current rowing machine, Model D. Volkl Tennis has a new tennis racquet built with carbon fiber technology – priced at $300. The construction of this racquet is 25 times stronger than any other racquet on the market. Its Power Bar, located at the bottom of the racquet head, gives the end-user more ball control and the ability to put more spin on the ball.

For more information about the next TrendCast in New York, contact True North's Mark Tedeschi (781-740-4050; mark@truenorthpr.com) or SGMA's Mike May (561-427-0657; mmay@sgma.com).

True North Brand Group, Inc. is a full service marketing and public relations firm offering brand building solutions for brands in the athletic, outdoor and lifestyle marketplace. More information about True North can be found at www.truenorthpr.com

The Sporting Goods Manufacturers Association, owner of the Sports Research Partnership, is the global business trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA enhances industry vitality and fosters sports, fitness, and active lifestyle participation. More information about SGMA can be found at www.SGMA.com.

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