The Most Important Event Of The Year For European Sports Retailers Features Leading Footwear Innovators currex
Munich, Germany (January 26, 2016)—currex, leading footwear innovators and the creators of award-winning sport-specific insoles, were marquis speakers at the 3rd Annual Runner’s World Running Shoe Symposium, held on January 25th, 2016. The Runner’s World Symposium is considered to be the most important event of the year for European sports retailers and part of ISPO Munich, the largest sport tradeshow in the world. Specialists from leading running brands Saucony and Salomon were also invited to present at the symposium that focused conversations around upcoming industry trends and innovative products, new industry systems and operations and a ‘Question and Answer’ session for top tier media and retailers.
currex’s Hamburg based team of experts, led by currex Founder Björn Gustafsson, presented their sports science and biomechanics and orthopedics expertise that emphasized the latest running related biomechanical findings and how those results impact proper running footwear selection. For example, one leading development explained the use of the currex motionQuest NEO MONOLITH fitting system, which combines all of the measurable variables recommended by biomechanical experts for finding the ideal running shoe and insole for an athlete. currexSole sport specific insoles, known to be the #1 insole brand in Europe and rapidly gaining traction in the U.S., is designed to enhance comfort and performance because of its dynamic motion based designs and semi-custom fit that supports latest footwear research findings.
Lutz Klein, MD and CEO of currexSoles Americas explains the significance of currex’s role at ISPO this year, “currex is extremely proud to partner and present at this year’s Runner’s World Running Shoe Symposium. To be positioned alongside world- renowned brands Saucony and Salomon as innovators in running footwear, is a great honor and reinforces our position as global leaders in running footwear innovation and design.”
currex creates solutions to analyze and optimize human motion. currex, with it’s insole brand currexSole, is a world leading biomechanics lab that already provides shoe finding solutions to companies like Mizuno, Nike, New Balance, Asics, Ecco and Lowa among others. currexSole insoles are the perfect symbiosis of science and passion. currexSoles are developed by a team of renowned sports scientists, grounded on the latest research and based on 360° pro expertise in movement analysis using real-life, real-time data and present high-end solutions for demanding athletes.