Crocs Unveils Brand-New Apparel Line at MAGIC Marketplace in Las Vegas

Men's styles incorporate Croslite rt(TM) for maximum comfort; kids' styles allow Jibbitz customization
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NIWOT, Colo.--Crocs, Inc. (NASDAQ: CROX) today announced it has taken the versatility of its proprietary Croslite(TM) material to new heights with the introduction of its first apparel line set to launch this October. Retailers will be given the first opportunity to view Crocs' Holiday '07 apparel lines for men and children at the Crocs booth #CL 19709 at MAGIC Marketplace in Las Vegas from Aug. 27-30, 2007.

Select pieces in the men's apparel collection incorporate a new form of Crocs' proprietary material, Croslite(TM), already known in Crocs(TM) footwear. The new material, Croslite rt(TM), which stands for "relaxed technology", makes garments lightweight, versatile, breathable, and durable. In addition, Croslite rt(TM) enables garments to be resistant to harsh chemicals and heat, ensuring longevity after exposure to sun, UV light and sweat.

"A broad range of consumers have become familiar with Crocs' unique material, Croslite(TM), and the benefits it provides to footwear," said Ron Snyder, CEO of Crocs. "We are excited to now have the ability to develop and integrate a new form of Croslite(TM) into Crocs Apparel that is ideal for function, performance and comfort."

In a color palette that complements Crocs' Fall '07 line of footwear, the Niwot Short and Long Sleeve Tees (MSRP $36 - $40) for men are made of blended cotton and Croslite rt(TM), and incorporate contrast stitching to coordinate with the graphics on the pocket of each tee. The White Rock Long and Short Sleeve Woven Shirts (MSRP $54 - $58) feature Croslite rt(TM) and are wire friendly with portals in the chest pocket for earphone wires. All Crocs men's tops are available in sizes S - XXL, and bottoms are available in waist sizes 30 - 42.

Crocs' new line of children's apparel for little girls and boys features a color palette that compliments Crocs' shoes and bags for kids. All shorts, pants and skirts in the line can be accessorized and customized with Jibbitz charms. The girls Happy Skirt (MSRP $38) and boys Explorer Shorts (MSRP $38) include a Jibbitz portal in the pocket flap, and an adjustable waist and rollup cuffs offer room to grow. Girls apparel pieces are available in sizes 2T - 6X, and boys pieces are available in sizes 2T - 7.

Crocs apparel will be available to consumers in late October - just in time for holiday shopping - at select retailers and online at www.crocs.com. Crocs also has plans to introduce a spring '08 apparel line that will further expand the use of Croslite rt(TM).

About Crocs, Inc:

Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs(TM) brand.

All Crocs(TM) brand shoes feature Crocs' proprietary closed-cell resin, Croslite(TM), which represents a substantial innovation in footwear. The Croslite(TM) material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs(TM) footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.

In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for Crocs shoes. Today, more than 1,100 Jibbitz designs are available to consumers for personalizing and customizing their Crocs(TM) footwear.

Crocs(TM) shoes are sold in more than 80 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.

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