Crocs Names Emily Jackson to Inspiring Soles Squad

Crocs recognizes Jackson for her athletic achievements as well as her dedication to improving the lives of villagers in Uganda.

Junior Women's World Champion kayaker Emily Jackson is one of seven athletes named to Crocs, Inc.'s squad of sponsored athletes in the Inspiring Soles program. Inspiring Soles is a joint campaign between Crocs and Outside magazine that celebrates athletes who dedicate their lives to shattering boundaries and raising awareness for meaningful causes.
The deal represents the first major corporate sponsorship for the daughter of reigning World Champion Freestyle Kayaker Eric “EJ” Jackson.
For the past two years, 18-year-old Emily Jackson has been dominating junior and senior women's pro freestyle kayak events. Off the water, Emily is a generous philanthropist, donating some $30,000 of her own prize money over the past three years to Soft Power Health. Soft Power Health, founded and run by Jackson family friend and fellow Inspiring Soles athlete Jessie Stone, focuses on prevention and treatment of malaria at the headwaters of the Nile.
"Emily is an ideal athlete for Inspiring Soles because of her remarkable success on the water as well as her passion for motivating others through her dedication to change in Uganda," said Tim Gray, Sponsorship Manager for Crocs, Inc. "It is remarkable for an 18-year-old to have such commitment to her sport and to others."
Jackson has already identified Soft Power Health and American Whitewater as two of the organizations she plans to support through Crocs' SolesUnited SM program. SolesUnitedSM will contribute donation shoes to a mutually agreed upon organization in Jackson's name. SolesUnitedSM is a first-of-its-kind recycled footwear donation program, created by Crocs, Inc. By taking back worn-out Crocsâ„¢ shoes, the unique Crosliteâ„¢ material can be recycled and made into new shoes, which are then donated to people in need around the world.
Jackson said she is thrilled to support Crocs, a company she says, “goes beyond having great product” and shares her concerns for the environment and being a good global citizen. Jackson said she especially appreciates that Crocs is “helping me accomplish my goals when it comes to giving back.”
Recently named the future of women's kayaking by veteran pro kayaker Tanya Faux, Jackson has racked up an impressive array of credentials. In addition to her World Championship title, she is reigning women's US National Champion. At 15, she became the youngest female to paddle the legendary Nile and Zambezi Rivers. At 16, she was named one of the Outdoor Industry Foundation's inaugural Outdoor Idols as well as beating out a field of hundreds of pro athletes for the Volkswagen Full Throttle Award at Teva Mountain Games. Jackson has appeared in virtually all the major teen girl magazines as well as garnering a cover story in Women's Adventure magazine last summer. Earlier this year, she appeared on the Today Show with her father after the two qualified for US Olympic Team Trials in slalom.
The Crocs sponsorship is the most visible of strides Emily has taken on the journey to establishing her own brand in the immensely talented Jackson Kayak dynasty. Close on Emily's heels is younger brother, Dane, who at 14 has already been taking the podium in men's pro freestyle events as well as holding the title of US National Freestyle Kayak Champ.
Emily took her first strides toward independence last year when, at age 17, she bought what the family refers to as her first “starter home,” a Westphalia van.
Already an astute businesswoman, the teen has also begun to take on other adult responsibilities including managing the Jackson Kayak Fun Tour. The job entails coordinating a dizzying array of dealer, club and kayak school requests for visits by Team Jackson Kayak sponsored athletes.
For more about Jackson, visit


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