Crispi Sports NA Hires What's UP Public Relations and SOAR Communicat

Crispi Sports NA has hires What's UP Public Relations and SOAR Communications to help launch their 2012/2013 footwear line at Outdoor Retailer next month.
Author:
Updated:
Original:

Crispi Sports NA Hires What's UP Public Relations and SOAR Communications

Agency duo to help with Summer 2013 product launch at Outdoor Retailer Summer Market

BEND, Ore., July 16, 2012 –Crispi® Sports NA has named What's UP Public Relations and SOAR Communications as agency of record to support the company with its summer 2013 product launch at Outdoor Retailer Summer Market, August 2-5, 2012, in Salt Lake City.

Located in Bend, Oregon, Crispi Sports NA is led by industry veteran Miles Munger, and is the exclusive North American distributor for Crispi Sports IT, an Italy-based designer and manufacturer of high-end technical mountaineering, hiking, approach and lifestyle footwear.

What’s Up PR’s Beth Cochran and SOAR Communications’ Chip Smith recently partnered, providing company client rosters with more than 40 years of combined experience in the outdoor, snow and cycling markets. This experience will prove valuable as Crispi enters the U.S. market and begins serving a new dealer base.

“What’s UP PR and SOAR Communications is the perfect team to help us navigate the U.S. media marketplace. Their proven track record with well-respected European companies and a roster of complimentary brands gives us confidence in our Summer 2013 product launch and long term communication campaigns. We are looking forward to the media outreach and dealer programs they have lined up for our distribution and growth,” said Miles Munger, president of Crispi Sports NA.

Crispi engineers design high-end technical footwear solutions, matching adventurers with a product that equals their passion for one-of-a-kind experiences. Custom sizing, patent developed Wave Wrap™, Gore-Tex™ lining, high resistant fabrics, first grade leather, removable insole with air mesh-felt-active carbons, and anti-odor action all are standard features of Crispi products and define the brands commitment to technology and tradition.

“Crispi Products are a purposeful investment for adventurers who know the benefits of combining the beauty of custom design with the functionality of cutting edge technology. We look forward to developing a long lasting partnership,” adds Beth Cochran, president at What’s UP PR.

Crispi will be exhibiting at Outdoor Retailer Summer Market in the New Exhibitor Pavilion, booth number PV222. For more information, go to www.crispiusa.com or 541-389-9032.

About Crispi Sports

Founded in Italy’s historic “Montebelluna” zone, Crispi Sports offers premium handcrafted technical mountaineering, hiking, approach and lifestyle footwear. Balancing a rich 35-year history and superior technology, the lifeblood of Crispi is “progress, evolution and innovation.” Best known for its soft boots made of first choice leather and shock absorbing mid-soles, Crispi boots and shoes are available at specialty retailers worldwide (www.crispiusa.com).

About What's UP Public Relations

Serving national and international clients since 1997, What's Up is a pioneer in communications and brand marketing for the outdoor industry. With expertise in customer-focused, personalized public relations, the firm has built a loyal client base of both new and established high-end specialty manufacturers in the outdoor, ski, and sport industries. In addition to public relations, Cochran's firm also offers below-the-line event planning, promotions, and athlete programs. www.whatsuppr.com

About SOAR Communications

SOAR Communications is a one-stop, full-service agency delivering strategic marketing communications products and services for clients in the Sports, Outdoor, Athletics and Recreation industries. SOAR Communications is based in Utah and was formed in 2004. We provide a variety of services, including advertising, strategic media services, collateral development, database-marketing, graphic/web design, investor/financial/analyst relations, public/media relations and sales support programs. www.soarcomm.com

Media Contacts:

SOAR Communications and What's UP PR

Beth Cochran - cochran@whatsuppr.com | c: 406.579.7909 | twitter.com/whatsuppr

Maura Lansford - mlansford@soarcomm.com | ph: 801.656.0472 x 2 | c: 817.929.8123 | twitter.com/mlansford

###

Related

What's UP Public Relations and SOAR Communications Partner on New Clie

What's UP Public Relations and SOAR Communications Partner on New Clients Bergans of Norway and Road Warrior Sports name What's UP PR/SOAR agency of record  Denver, Colo and Salt Lake City, Utah - February 17, 2012 - Taking advantage of a new partnership begun for 2012, iconic ...read more

Primal Wear Hires SOAR Communications as PR Agency of Record

SALT LAKE CITY and DENVER, Colo. - June 22, 2010 - Primal Wear, a leading designer and manufacturer of branded and custom technical cycling clothing, has hired SOAR Communications, a strategic marketing communications agency, as its public relations agency of record. SOAR ...read more

SOAR Communications Hires Alex Strickland as Account Executive

FOR IMMEDIATE RELEASE SOAR Communications Hires Alex Strickland as Account Executive Marketer, former journalist to supportclients in the sports, outdoor, athletics and recreation sectors SALT LAKE CITY - February 3, 2011 -SOAR Communications, a strategic marketing agency, ...read more

TRANSPACK® Hires BC/OC - What’s UP Public Relations

For Immediate Release – March 18, 2008 cochran@whatssuppr.com Beth Cochran 406.579.7909 TRANSPACK® Hires BC/OC - What's UP Public Relations New York, New York, TRANSPACK® boot backpack and ski/board travel systems has hired What's Up PR for added publicity punch. What's Up ...read more

What’s UP Public Relations is Agency of Record for FITS Socks, Co.

What's UP Public Relations is Agency of Record for FITS Socks, Co.Denver, Co – February 11th, 2010 FITS Socks Co., in Niota Tennessee as of January 2011 has engaged What's UP Public Relations for their communications and marketing goals for 2011. The emerging brand and ...read more

What’s UP Public Relations Agency Is Moving

Beth Cochran cochran@whatsuppr.com 406.579.7909 What’s UP Public Relations Agency Is Moving Bozeman, MT – June 3, 2010 – In order to better serve the outdoor and snow sport industry, What’s UP Public Relations is excited to announce their move from Bozeman, Montana to Denver, ...read more

SOAR Communications Hires Jared Eborn as Account Executive

FOR IMMEDIATE RELEASESOAR Communications Hires Jared Eborn as Account ExecutiveFormer Deseret News reporter to support clients in the sports, outdoor, athletics and recreation sectors SALT LAKE CITY – October 5, 2010 – SOAR Communications, a strategic marketing agency, today ...read more

What’s UP Public Relations Named PR Agency for Gramicci Clothing

FOR IMMEDIATE RELEASE Beth Cochrancochran@whatsuppr.com406.579.7909BC/OC - What's UP Public Relations Named PR Agency for Gramicci Clothing: Never the NormBozeman, MT – December 19th, 2007 BC/OC - What's UP Public Relations is proud to announce they have been named the agency ...read more

Slidepad Technologies Launches With Help From SOAR Communications

SAN JOSE, Calif. and SALT LAKE CITY – February 23, 2011 – Slidepad Technologies, maker of a revolutionary single-lever brake system, announced today it has hired Salt Lake City-based SOAR Communications to help launch the company and its product to the bicycle industry. ...read more