Craghoppers Introduces New NosiLife Adventure Apparel for Spring 2016

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Craghoppers Introduces New NosiLife Adventure Apparel for Spring 2016

Industry Leading Protection from Searing Sun and Biting Insects

Portsmouth, NH (July 20, 2015) – Venture into the unknown with Craghoppers’ NosiLife Adventure for Spring ’16. Revolutionizing warm weather apparel, to help you stay cool in the sun and protected from biting insects and the diseases they spread.

 This season’s NosiLife Adventure collection is designed to be the traveler’s best friend, with Craghoppers’ NosiLife Insect Shield® insect repellent fabric for non-toxic, non-irritant, long-lasting insect protection.

 The burning rays of the sun can be another major hindrance to any expedition, which is why the Spring ’16 NosiLife Adventure line incorporates SolarShield technology. Enjoy up to UPF40+ protection from the sun’s harmful UV rays.

 “Craghoppers provides the perfect apparel for those travelers who step out of their comfort zone,” says Lindsey Hayes, CEO Craghoppers North America. “Sometimes that can mean encountering some very hot climates and our new NosiLife Adventure line is designed to mitigate the discomfort that the sun and biting bugs can cause.”

Spring 2016 NosiLife Adventure Apparel Highlights:

M’s NosiLife Adventure Jacket (CMN17)

Craghoppers' facto hot-climate adventure jacket. The jacket's construction packs in all the tech you need - Insect Shield® NosiLife Insect repellent, sun-protection and day-long moisture management - plus enough on-board storage to accommodate your travel essentials and an RFID protection pocket for extra security on the road.

NosiLifeAdventureJacket

Features

  • SolarShield UPF40+
  • 10 pockets, 4 zipped
  • 1 RFID Protection Pocket
  • Removable Dry bag
  • Mesh lined
  • Utility Loop
  • Action back
  • Wash and Wear Technology
  • Moisture Control

Weight: 535 g

Fit: Active

MSRP $150

M’s Nat Geo NosiLife Adventure Long-Sleeved Shirt (CMS529)

The classic appeal of our category leading protective adventure shirt has made it a perennial favorite among seasoned travelers, delivering reliable sun protection and insect repellent performance the world over. Re-designed for a fresh season’s adventures in crisp new colors.

Features

NosiLifeAdventureLSshirt
  • SolarShield UPF 40+
  • SolarShield, Cooling Collar
  • Vented Back
  • Drying Loops
  • Roll-Up Sleeves
  • Sunglasses Wipe
  • Utility loop
  • 5 pockets, 2 hidden zipped security pockets
  • Stud fastening sleeves

Weight: 250 g

Fit: Adventure

MSRP $90

M’s Nat Geo NosiLife Pro Lite Trousers (CMJ390 S/R/L)

These lightweight trousers are all about comfort and protection on the hiking trail. The sleek, pared-back styling doesn’t compromise on tech, but does offer great performance in a brilliantly packable form, with sun and Insect Shield® insect repellent protection.
Features

  • SolarShield UPF40+
  • Drying Loops
  • Heel Tape
  • 2 zipped security pockets
  • Fixed Waist
  • Stow Pocket
  • Knee Darts
  • Moisture Control

Weight: 190 g

Fit: Adventure

MSRP $75

W’s Nat Geo NosiLife Jiminez Gilet (CWB826)

Our first NosiLife gilet for women, the Jiminez is lightweight and practical, providing reliable sun-protective and insect-repellent performance in the hottest conditions. The gilet neatly incorporates plenty of pockets to offer lots of storage options when you’re on the trail.

Features

  • Solar Shield UPF40+
  • Action back
  • Dry Bag
  • 8 pockets, 4 zipped
  • 1 RFID Protection Pocket
  • Action Back
  • Mesh Lined
  • Stud Fastening back waist adjusters

Weight: 315 g

Fit: Adventure

MSRP $90

W’s Nat Geo NosiLife Adventure Long-Sleeved Shirt (CWS443)

Designed to withstand the rigors of the trail without breaking a sweat, the NosiLife Adventure Shirt packs small and always emerges looking fresh and ready for action. Light and cool against the skin, this shirts features NosiLife Insect Shield® insect repellent and the wicking fabric constantly moves moisture out and away, especially around the cooling inner neck panel.

Features

W'sNatgeoNosiLifeAdventureLSShirt
  • SolarShield UPF 40+
  • SolarShield, Cooling Collar
  • Vented Back
  • Drying Loops
  • Roll-Up Sleeves
  • Sunglasses Wipe
  • Utility loop
  • 5 pockets, 2 hidden zipped security pockets
  • Stud fastening sleeves

Weight: 200 g

Fit: Adventure

MSRP $85

W’s Nat Geo NosiLife Pro Lite Trousers (CWJ1103 S/R/L)

These lightweight trousers are all about comfort and protection on the hiking trail. The sleek, pared back styling doesn’t compromise on tech, but does offer great performance in a brilliantly packable format with sun and Insect Shield® insect repellent protection.

Features

  • SolarShield UPF40+
  • Drying Loops
  • Heel Tape
  • 2 zipped security pockets
  • Fixed Waist
  • Stow Pocket
  • Knee Darts
  • Moisture Control

Weight: 135 g

Fit: Adventure

MSRP $70

Technology highlights:

SolarShield: UPF40+ protection from harmful UV rays. Permanent sun-protective fabric tested for UV-protection achieved through a combination of the density of the fabric construction, the type of yarns used and its color.

UPF Index: 40. Blocked UVR: 97.5%+. UV Radiation: 2.5% or less.

NosiLife: Insect Shield® insect repellent technology converts clothing and gear into long-lasting, effective, and convenient insect protection. Insect Shield® is patent pending technology for treating apparel that repels mosquitoes, ticks, ants, flies, chiggers, and midges.

About Craghoppers

Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoor enthusiasts, today Craghoppers is part of the family owned Regatta Group with 20,000 stores in 30 countries.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Outdoor originals, Pro Lite, Summer Collections, and NosiLife, the world’s most extensive line of insect-repellent clothing.

PRESS CONTACT:

Brooks Cowles

Terra Public Relations

307-733-8777

brooksc@terrapublicrelations.com

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