Daytona Beach, Fla. – April 13, 2016 – Pristine. Tropical. Remote. These are just a few words used to describe the white sand, clear water shores of the untouristed French Polynesia atolls in the South Pacific. Costa’s new sunglass styles, Hinano and Copra, are inspired by the beauty of the islands, and the resourcefulness of the islanders to live sustainably.
The name Hinano comes from the male flower of the pandanus tree that decorates French Polynesia. Costa’s Hinano sunglass style features a small fit, with cushioned high-grip temple tips, a low-wrap head curve and hypoallergenic rubberized soft nose pads, to help keep the frames comfortably in place all day. The optical spring hinge allows for a “forget-they’re-on” fit.
Hinano is available in frame colors including: blackout, shiny black, and matte coconut fade, as well as Costa’s own tri-fusion color technology, available in shiny navy + red + gray and driftwood + white + khaki. The tri-fusion technology shows the beauty of colors molded together into one sunglass style.
The Tuamotu islanders of the Anaa atoll know how to live resourcefully, making use of the plentiful coconut trees. Copra – dried, chopped coconut – is pressed for valuable oil, and the broad palm leaves of the coconut trees provide cover from the fierce South Pacific sun.
Costa’s new Copra style offers a durable, full coverage fit, also providing shade protection from the sun’s harmful rays. Its sturdy integral hinge technology and soft nose pads create a stylish yet comfortable fit. It’s available in colors such as matte coconut fad, retro tortoise with black temples, shiny black + amber, and in tri-fusion options such as matte gray + cream + salmon and shiny retro tortoise + cream + salmon.
Both of Costa’s Hinano and Copra sunglasses are comprised of a nearly indestructible bio-based resin material sourced from the castor plant, a sustainable, hardy perennial. The bio-based resin produces increased durability, overall sunglasses weight reduction, and the ability for the frame to hold shape from extreme heat to bitter cold temperatures, crucial for anglers out battling the elements.
Incorporating a bio-based resin frame construction reduces Costa's manufacturing process emissions, and cuts the company's overall carbon footprint significantly.
These styles can be customized in its full array of patented color enhancing polarized 580™ lenses. The brand’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness.
Costa’s 580™ lenses, the clearest lenses on the planet, are available in either glass or impact resistant polycarbonate. Lens color options include: gray, copper, blue mirror, green mirror, and silver mirror. Hinano and Copra are also available in customized Rx sun lenses.
Hinano with 580 lens technology starts in retail at $169, while Copra starts at $149. Both styles are available now at www.costadelmar.com, and at authorized Costa retail partners.
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses for outdoor enthusiasts since 1983.
For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.
For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses, on Instagram at www.instagram.com/CostaSunglasses, or on Twitter @CostaSunglasses.
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