CORDURA® Fabric Featured in Eastern Mountain Sports® Daypacks

Daypack Contest on Eastern Mountain Sports® Facebook Page Kicks off In-Store Promotion
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WICHITA, Kan. – July 29, 2011 – Ten daypacks featuring CORDURA® fabric take center stage in the Eastern Mountain Sports® Back-to-School Facebook promotion, which takes place July 29 – Aug. 10. The Eastern Mountain Sports daypack giveaway* allows anyone to vote for his or her favorite daypack on Eastern Mountain Sports' Facebook page. At the completion of the contest, 10 Back-to School Eastern Mountain Sports brand daypacks built with CORDURA® fabric will be given away.

The daypack giveaway is a prelude to Eastern Mountain Sports' Back-to-School sale in its stores – Aug. 10-23.

The durable daypacks constructed with CORDURA® Lite fabric and CORDURA® HP fabric are specifically designed to meet the versatile needs of students and durable enough to handle a wide array of demanding outdoor activities, too.

“We chose CORDURA® fabric for all our daypacks so they'll stand up to everything from the classroom to the backcountry,” said Wes Green, product manager of camping at Eastern Mountain Sports. “We stand behind our packs because we believe CORDURA® fabric is the most durable on the market, and we hope this contest gets our customers as fired up about our complete daypack line as we are.”

Eastern Mountain Sports created high-capacity daypacks offering the exceptional versatility and durability that distinguishes CORDURA® fabric. With the inclusion of CORDURA® fabrics in the body, these packs deliver the added resistance and durability needed to survive all day, everyday wear and tear. The rugged shells and exceptionally organized interiors make these packs the ideal choice for outdoor adventures and daily use.

“The CORDURA® brand team constantly strives to meet the needs of durable people who like to push their own limits, and above all we want our products to be as functional and versatile as the people who use them,” said Cindy McNaull, global CORDURA® brand and marketing director. “CORDURA® fabric is a great option for designing long-lasting, reliable gear—for outdoor enthusiasts and students alike. Eastern Mountain Sports' daypacks are a true representation of CORDURA® brand fabrics. They allow the wearer to modify the product to fit their needs and the demands of their own durable adventures.”

With built-in padded pockets for valuable electronics, fleece-lined pockets for eyewear, and spacious main compartments with enough room for textbooks, laptops or hiking gear, these fashionable packs are designed for ease of use and accessibility. Compression straps allow for easy transportation, while the external, zip pockets are perfect for storing everyday essentials. Complementing the practical features on the pack, Eastern Mountain Sports® incorporated smart blends of CORDURA® fabric, providing exceptional strength-to-weight ratio and resistance to tears, scuffs and abrasion.

To learn more about the Eastern Mountain Sports' Back-to-School promotional event, as well as CORDURA® fabric technology, please visit www.ems.com or www.CORDURA.com.

* The contest about the Eastern Mountain Sports® daypacks and Eastern Mountain Sports' use of CORDURA® brand fabric are those of Eastern Mountain Sports and not INVISTA. Neither INVISTA nor its affiliates endorse any particular product listed in this contest or are liable for your use of such products, your participation in the contest or your use of Eastern Mountain Sports' website. INVISTA disclaims any representations or warranties, express or implied, about such products. INVISTA is not a sponsor of the contest.

About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation's leading outfitters of outdoor gear, clothing, footwear and accessories with 66 retail stores in 12 states. The Eastern Mountain Sports Climbing School was started in 1968, and currently has 4 major locations and 7 satellite locations throughout the East, making it the oldest and largest climbing school in the eastern U.S. More information is available at www.ems.com.

About CORDURA® brand
INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook http://facebook.com/CORDURABrand, Twitter http://twitter.com/CORDURAbrand and YouTube http://youtube.com/CORDURAbrand.


About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.


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