CORDURA® Brand 'Great Winter Market Scavenger Hunt' - SNEWS

CORDURA® Brand 'Great Winter Market Scavenger Hunt'

Winners Recognized At Outdoor Retail Winter Market
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As part of the ‘Great Winter Market Scavenger Hunt,' sponsored by INVISTA's CORDURA® brand, outdoor enthusiasts hurriedly explored the Winter Market floor in search of products made with CORDURA® fabric. Winners Cheri Henderson of Duluth, MN and Dan Cruikshank of Two Harbors, MN were tipped off to the fabric's stylish durability by CORDURA® fabric hangtags and labels featured on exhibited products of many well-known brands. The winners were announced during a party featuring live music and a beer tasting at INVISTA's CORDURA® brand booth (#40186) on Thursday, Jan. 24 at 5pm. Both winners also walked away with an eTrex Legend® HCx personal navigator systems and four runner up winners took home Suunto brand altimeter watches.

“I am glad I found my way to the CORDURA® brand booth,” Cruikshank. “CORDURA® brand makes the absolute best fabric for outside packs and gear.”

With hundreds of brands showcased at the Outdoor Retailer Winter Market, there was no shortage of luggage, backpacks, boots, military wear, and performance apparel made with the fabric known for its long-lasting durability. For more than 30 years, CORDURA® fabric has been used by top outdoor industry brands and has been recognized worldwide as a fabric of choice for manufacturers of high performance gear and apparel.

“Our ‘Great Winter Market Scavenger Hunt' offered a fun and interactive way to showcase how CORDURA® fabric is integrated into every aspect of the outdoor way of life,” said Cindy McNaull, global brand manager for INVISTA's CORDURA® brand. “We want outdoor enthusiasts and athletes to easily recognize the durability and reliability that comes with high-quality products constructed with CORDURA® brand fabric.

About CORDURA® Brand
CORDURA® is the registered trademark of INVISTA for durable fabrics. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is used in a wide range of products, including luggage, backpacks, boots, military wear and performance apparel. For more information, visit www.cordura.com.

About INVISTA
INVISTA is an integrated fibers and polymers business with a global presence. It operates four major businesses: Apparel; Intermediates; Performance Surfaces and Materials; and Polymer and Resins. INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries including: ADI-PURE®, ANTRON®, AVORA® FR, INVISTA® C12, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, INVISTA® DBE, DYTEK®, ESP®, FRESHFLEX™, CORDURA® NYCO, LYCRA®, PERFORMA®, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA™, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com.

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Nicole Bucalo
Howard, Merrell & Partners
Ph: 919-844-2764
nbucalo@merrellgroup.com

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